# Social Media Presidential Campaigns Hillary Clinton Held Her First Major Campaign on Periscope By Meghan Young | Published 2015-06-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/presidential-campaign References: [theverge](http://www.theverge.com/2015/6/13/8776147/hillary-clinton-campaign-rally-periscope) & [hillaryclinton](https://www.hillaryclinton.com/) Hillary Clinton is changing the game in many ways -- most recently, and probably most notably, through her first major presidential campaign rally. [Streaming it on Periscope](https://www.trendhunter.com/trends/twitch-creator-camp1), she shows that she will be reaching out to younger generations just as President Barack Obama has been doing. Hosted by Olympian Michelle Kwan, the contemporary presidential campaign embraces the [social media's fast growing user base](https://www.trendhunter.com/trends/chatter-social) in a smart way. In her presidential campaign rally, Hillary Clinton spoke broadly about her platform, "extolling the nationwide benefits of a solid middle class, a strong economy, and a powerful system of national security," writes The Verge. Hillary Clinton says, "No other country is better prepared to thrive in the 21st century." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### What Makes This Trend Stand Out - **Live Video Streaming:** The use of live video streaming in political campaigns, primarily via social media platforms, presents an opportunity for politicians to connect with younger audiences. - **Social Media Advertising:** As social media usage continues to rise among younger generations, political campaigns can utilize targeted social media advertising to engage with potential voters more effectively. - **Youth-centric Messaging:** By incorporating messaging that resonates with young, socially-engaged audiences, political campaigns can create loyal supporters who can help spread their message and mobilize voters. ### Sectors Adopting This - **Politics:** The use of social media, particularly live video streaming, presents opportunities for political campaigns to connect with younger audiences and create more engaged and informed voters. - **Social Media:** By partnering with political campaigns, social media platforms can generate additional revenue streams through advertising while also helping to shape political discourse among their user base. - **Media and Advertising:** The rise of social media and targeted advertising presents new opportunities for media and advertising companies to offer their services to political campaigns looking to reach younger audiences. ## Related on Trend Hunter - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Political Podcast Milestones](https://www.trendhunter.com/trends/joe-rogan-hosted-former-president-trump.md) - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden.md) - [Political Campaign Game Maps](https://www.trendhunter.com/trends/freedom-town.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Live TV Streaming Campaigns](https://www.trendhunter.com/trends/live-tvs-new-campaign.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Child President Campaigns](https://www.trendhunter.com/trends/president-for-a-day.md)