# Political Russian Perfumes The Leaders Number One Fragrance is Inspired by the President of Russia By Malika Renee Butss | Published 2016-01-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/president-of-russia References: [luxurylaunches](http://luxurylaunches.com/fashion/vladimir-putin-themed-perfume-gets-mixed-reactions.php) & [vocativ](http://www.vocativ.com/news/264855/you-can-smell-like-vladimir-putin-this-christmas/) The president of Russia, Vladimir Putin, is one of the most prolific world leaders at this moment. While most political icons are printed across t-shirts, pins and hats, this popular figure is the inspiration behind a [brand new fragrance](https://www.trendhunter.com/trends/pure-passion-perfume). Known as Leaders Number One, this perfume is completely based on the current president of Russia. The fragrance was created by [perfumer Vladislav Rekuno](https://www.trendhunter.com/trends/perfumer-extraordinaire) from Belarus, who states that the fragrance is a warm and textured scent. This is demonstrated through hints of blackcurrant, fir cones and lemon. The bottle of this [political perfume](https://www.trendhunter.com/trends/eau-america) is black glass that features the profile of the country's great leader. Sold for $95 a bottle, the Russian public now has the opportunity to smell like their fearless leader. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### What Makes This Trend Stand Out - **Political Perfumes:** Creating fragrances inspired by political leaders presents a disruptive innovation opportunity in the perfume industry. - **Icon-inspired Fragrances:** Designing perfumes based on influential figures allows for unique and marketable products in the fragrance industry. - **Personalized Political Products:** Developing customized political merchandise, such as perfumes, taps into a growing demand for unique political souvenirs. ### Sectors Adopting This - **Perfume:** The perfume industry can capitalize on the demand for political-inspired fragrances by developing new and innovative products. - **Personal Care:** The personal care industry can tap into the trend of creating fragrances based on political leaders by expanding their product offerings to include unique and personalized scents. - **Merchandise:** The merchandise industry can seize the opportunity to create customized political products, such as perfumes, to cater to the growing demand for personalized political souvenirs. ## Related on Trend Hunter - [Earthy Potato Perfumes](https://www.trendhunter.com/trends/polish-potatoes-by-bohoboco.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [PSL-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-psl.md) - [Honey Sriracha Perfumes](https://www.trendhunter.com/trends/honey-sriracha-perfume.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/velvetail-perfumes.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md)