# Presidential Jeans President Obama Inspires a Denim Line in Rwanda By Joanne Lam | Published 2010-04-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/president-obama-denim-rwanda References: [huffingtonpost](http://www.huffingtonpost.com/2010/03/31/obama-jeans-spotted-in-rw_n_519943.html) President Obama is an inspiration to many, even with regards to his style sense. A Rwandan company has been discovered to have [Obama-inspired denim](https://www.trendhunter.com/trends/the-scorpion-the-frog) under his name, with a patriotic crest as its logo and President Obama’s mug on the tag. Not too much is known about these jeans, but the news did come out after much, um, *commentary* has been made on President Obama’s casual wear style. Perhaps that speaks for itself... **Implications** - Consumers are looking for more ways than ever to [express themselves](https://www.trendhunter.com/trends/libertas). Products that feature a certain [popular character](https://www.trendhunter.com/trends/star-wars-collection-2) that shoppers identify with are appealing to those who want to show their personality through their fashion. Companies could adopt this element of referencing into their items to attract more shoppers. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 1% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Character-inspired Fashion:** Companies could create fashion products that feature popular characters to appeal to shoppers who want to express their personality through their style. ### Industries Being Reshaped - **Fashion:** Fashion companies could adopt the trend of character-inspired fashion to attract more shoppers. ## Related on Trend Hunter - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Freedom-Theme Streetwear](https://www.trendhunter.com/trends/libertas.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Cheese-Inspired Fashion Statements](https://www.trendhunter.com/trends/cheese-pocket-jeans.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md)