# Clean Pre-Wash Scalp Exfoliators The African Black Soap Pre-Shampoo Scalp Scrub Relieves Itching By Grace Mahas | Published 2020-08-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/preshampoo-scalp-scrub References: [walmart](https://www.walmart.ca/en/ip/shea-moisture-african-black-soap-pre-shampoo-scalp-scrub/6000200521893) The Shea Moisture African Black Soap Pre-Shampoo Scalp Scrub was designed to relieve flaky and dry hair through its nature-inspired formulation. Launched by the granddaughters of Sofi Tucker, a widowed mother of four who sold Shea Nuts at the village market in Bonthe, Sierra Leone in 1912, the line helps "empower disadvantaged women to secure a brighter, healthier future." The [deep cleansing hair treatment](https://www.trendhunter.com/trends/hair-renew) boasts unique scrubbing nubs and charcoal particles to remove impurities from the scalp such as excess oil and build-up. Made with African Black Soap, Bamboo Charcoal, Tea Tree Oil, and Willow Bark Extract blend, the gentle scrub helps [relieve itching](https://www.trendhunter.com/trends/bare-itchy-scalp-relief-serum) with a cooling experience and leaves behind healthy hair and a refreshed scalp. To use the Shea Moisture African Black Soap Pre-Shampoo Scalp Scrub, hair and squeeze the gel directly onto the wet scalp before shampooing and massage the scrubs into the scalp. Rinse after five minutes. Image Credit: Shea Moisture ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 24% | Activity: 24% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Scalp Treatments:** Opportunity to develop scalp treatments using ingredients sourced from natural, sustainable sources. - **Scalp Care Innovation:** Opportunity to innovate scalp care with unique treatments and tools for specific concerns, such as flakiness and itchiness. - **Empowerment-driven Beauty Brands:** Opportunity to support and highlight beauty brands that prioritize empowering and uplifting disadvantaged communities. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to prioritize scalp health and offer unique, effective scalp treatments. - **Natural and Sustainable Ingredients:** Opportunity for companies specializing in natural and sustainable ingredients to partner with beauty brands for scalp treatment formulations. - **Socially Responsible Entrepreneurship:** Opportunity for socially responsible entrepreneurship to support and uplift disadvantaged communities through beauty and personal care initiatives. ## Related on Trend Hunter - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Exfoliating Scalp Massagers](https://www.trendhunter.com/trends/scalp-massagers.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Soothing Pre-Shower Scalp Oils](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md)