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# Preserving Freshness Fridges
LG InstaView Refrigerator Decreases Escaping Cold Air To Sustain Food

By M | Published 2016-08-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/preserving-freshness
References: [trndmonitor](https://trndmonitor.com/tech-spotlight-lgs-new-refrigerators-change-the-way-consumers-view-their-food/attachment/400306/) & [lg](http://www.lg.com/ca_en)

To help consumers with [preserving freshness in their foods](https://www.trendhunter.com/trends/ultraviolet-food-storage), kitchen and electronic brand [LG](https://www.trendhunter.com/trends/lg-signature-refrigerator) has put together the InstaView fridge that is creatively designed to sustain food longer by decreasing the amount of cold air that escapes from the appliance. This is due to the integration of glass panelling inside the refrigerator and the newly adapted ColdSaver Panel barriers.

The InstaView is engineered to ensure consumers can make the most of their grocery purchases by eliminating [food spoilage](https://www.trendhunter.com/trends/totem). When consumers open the doors to the fridge, the appliance utilizes a specially integrated interior separator that stops cold air from leaving and hot air from taking its place. A two-way knock also allows consumers to look inside the fridge without opening the doors, to save energy and stop air from escaping.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 21% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture)

## Key Themes

### What Makes This Trend Stand Out

- **Food Preservation Technology:** The integration of glass panelling and ColdSaver Panel barriers in the LG InstaView fridge presents an opportunity for the development of innovative food preservation technologies.
- **Energy-efficient Appliances:** The two-way knock feature in the LG InstaView fridge highlights the potential for energy-saving appliances in the industry.
- **Smart Home Kitchen Appliances:** The LG InstaView fridge's innovative design and features exemplify the potential for smart home kitchen appliances that optimize food preservation and energy usage.

### Sectors Adopting This

- **Kitchen Appliance:** The LG InstaView fridge introduces advancements in kitchen appliances with its enhanced food preservation capabilities.
- **Electronic Appliances:** The innovative design of the LG InstaView fridge showcases the potential for disruptive innovation in the electronic appliance industry.
- **Smart Home Technology:** The integration of smart features in the LG InstaView fridge suggests opportunities for the smart home technology industry to further enhance kitchen appliances.

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