# Preserved Moroccan Lemons Cacablanca Market Celebrates Indigenous Ingredients and Empowers Women By Laura McQuarrie | Published 2018-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/preserved-lemons References: [specialtyfood](https://www.specialtyfood.com/news/article/trends-day-2-winter-show-plant-based-protein-middle-eastern-flavors/) & [casablancamarket](https://www.casablancamarket.com/collections/casablanca-market-foods/products/moroccan-preserved-lemons-tc0012) Casablanca Market's Moroccan Preserved Lemons are prepared with traditional, indigenous lemons that are grown in Taroudant, Southern Morocco. These lemons can be added to everything from [sauces and salads](https://www.trendhunter.com/trends/shakshuka-sauce) to sandwiches and cocktails, according to the company. Just three simple ingredients go into the making of the product: Beldi lemons, water and salt. Casablanca Market is a company owned by women that is on a mission to empower female artisans by providing living wages and economic opportunities. In all, Casablanca Market sells a variety of decor, furniture and fashion, noting that "80% of our goods are handmade by women." Alongside showing its Moroccan Preserved Lemons at the Winter Fancy Food Show, Casablanca Market also shared some of its other food offerings, including [harissa](https://www.trendhunter.com/trends/harissa-spicy-chili-paste) and [purple olives](https://www.trendhunter.com/trends/biona-olives). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Indigenous Ingredients:** There is an opportunity for businesses to explore and promote unique, traditional ingredients from different cultures. - **Female Empowerment:** There is a chance for companies to support and uplift women by providing economic opportunities and fair wages. - **Handmade Goods:** Businesses can tap into the market for handmade products, showcasing the skill and craftsmanship of artisans. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can innovate by incorporating indigenous ingredients from various regions into their products. - **Socially-conscious Fashion:** The fashion industry can explore opportunities to empower women by partnering with female artisans and promoting fair trade practices. - **Home Decor:** The home decor industry can capitalize on the demand for unique, handmade goods by sourcing products from female artisans and promoting their craftsmanship. ## Related on Trend Hunter - [Dry Moroccan Soup Mixes](https://www.trendhunter.com/trends/soup-girl.md) - [Moroccan Soup Ranges](https://www.trendhunter.com/trends/readytoeat-soup.md) - [Citrus-Themed Grocer Products](https://www.trendhunter.com/trends/albertsons-lemoninspired-products.md) - [Organic Sicilian Lemon Juices](https://www.trendhunter.com/trends/sicilian-lemon-juice.md) - [Artisanal Salami Products](https://www.trendhunter.com/trends/coro-foods.md) - [Tasty Probiotic-Rich Ferments](https://www.trendhunter.com/trends/small-town-cultures.md) - [Citrus-Forward Condiments](https://www.trendhunter.com/trends/sauces-and-dressings.md) - [Jalapeño Lime-Infused Sea Salts](https://www.trendhunter.com/trends/jalapeo-lime-sea-salt.md) - [Globally Inspired Lemonades](https://www.trendhunter.com/trends/globally-inspired-lemonade.md)