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# Patriotic Color-Changing Sneakers
Nike's 'Preserved Icons' Sneakers Change Color with the Heat

By Malika Renee Butss | Published 2015-07-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/preserved-icons
References: [theboombox](http://theboombox.com/nike-air-force-1-preserved-icons/) & [kicksonfire](http://www.kicksonfire.com/2015/06/30/paying-tribute-with-the-nike-air-force-1-low-preserved-icons/)

Celebrating Independence Day in the most multifaceted way, [Nike](https://www.trendhunter.com/trends/air-max-dn-sneaker) will soon release its line of 'Preserved Icons' sneakers. These patriotic shoes come with a classic design and a versatile feature.

Unlike the star-spangled sneakers Nike has released before, this 4th of July Nike chooses to celebrate with a collection of shoes that pay homage to the evolution of Lady Liberty. Titled the 'Preserved Icons,' these shoes exhibit a heat-activated upper that alters the shoes' [metallic colorway](https://www.trendhunter.com/trends/air-max-90-usa). Upon purchase, the 'Preserved Icons' showcase a copper hue that change to a [Patina Green](https://www.trendhunter.com/trends/patina-sense) when under warmer temperatures.

In addition to the color-shifting attribute, these shoes also feature a white base, star patterned insoles, a green branding badge and a sport lace jewel that mimics the look of the Statue of Liberty's torch.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 59% | Activity: 64% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Color-changing Fashion:** As seen in Nike's 'Preserved Icons' sneaker line, color-changing fashion is a trend that offers creative and visually intriguing possibilities for accessories and apparel.
- **Patriotic Design:** Nike's 'Preserved Icons' sneakers showcase how brands can appeal to consumers' sense of national pride with creative and subtle design choices.
- **Heat-activated Technology:** Heat-activated material technology, as demonstrated in Nike's 'Preserved Icons' sneakers, presents a unique opportunity for product innovation that can surprise and delight consumers.

### Where This Applies

- **Fashion:** The fashion industry can benefit from integrating heat-activated technology and patriotic design into their product offerings to create unique experiences and expand their customer base.
- **Athletic Wear:** The athletic wear industry can explore the use of color-shifting materials and design elements that incorporate national pride to appeal to consumers looking for expressive and versatile footwear options.
- **Marketing and Branding:** Marketing and branding professionals can explore the use of patriotic design and creative material technology to increase consumer engagement and build brand affinity.

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