# Growing Philanthropic Contributions Preserve's Social Good Mission Will Change as it Grows By Social Business Editor | Published 2014-07-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/preserve References: [facebook](https://www.facebook.com/preserve) & [preserve.us](http://preserve.us/greater-good/) While our sister site, Trend Hunter, has already published a piece called "Artisanal Lifestyle Websites" on Blake Lively's new Preserve website, we would like, here, to focus on Preserve's "greater good" interest. They offer an interesting model for being open about how social contributions can and will change as the company itself grows. Preserve is, as they say, a for-profit business. At the same time, they wre committed to community involvement. "Preserve.us," which is their URL, also reflects an "us-ness," as a community of togetherness, something that we can all get behind. Or at least that's the goal. "We have set our first goal of giving 5,000 children a meal, 2,000 children a blanket, and 2,700 children a warm hoodie, all within the U.S," they write on their website." "We’re a small, but growing company. Our giving reflects our age. As we mature so will our contribution both fiscally and physically." We will certainly see more of this in the future, of publications and other brands coming out of the blue with their own mission statement. Preserve is currently partnered with [Covenant House](https://www.trendhunter.com/trends/heart-of-lifewear) and we look forward to see how their giving mission will grow over the next little while. **Contact Information** Preserve [website](http://preserve.us/) Preserve on [Facebook](https://www.facebook.com/preserve) Preserve on [Twitter](https://twitter.com/preserve_us) Preserve on [Pinterest](http://www.pinterest.com/preserve_us/) Preserve on [Instagram](http://instagram.com/preserve_us) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 29% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Philanthropic Contributions in Business:** This trend highlights the opportunity for businesses to incorporate philanthropy into their core mission and communicate their social contributions as they grow. - **Community Engagement:** This trend focuses on the importance of building a sense of community and togetherness in businesses and brands, and how it can drive social impact. - **Evolving Giving Models:** This trend showcases the need for businesses to adapt their giving models as they mature, both in terms of financial contributions and physical impact. ### Sectors Adopting This - **E-commerce:** Within the e-commerce industry, there is an opportunity for companies to integrate philanthropic initiatives into their business models, creating a positive social impact. - **Publishing:** The publishing industry can benefit from incorporating social mission statements into their brand identities, driving community engagement and social good. - **Non-profit Partnerships:** Collaborations between for-profit businesses, like Preserve, and non-profit organizations create disruptive innovation opportunities for impactful giving and community involvement. ## Related on Trend Hunter - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Anniversary-Celebrating Nonprofit Partnerships](https://www.trendhunter.com/trends/philanthropic-partnership.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md) - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md)