# Princely Posh Fashion The PRESENT 2011 Summer Lookbook Boasts Plaids, Pasilsey & Backyard Gardens By Jaime Neely | Published 2011-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/present-2011-summer References: [hypebeast](http://hypebeast.com/2011/06/present-2011-summer-lookbook/) & [present-london](http://www.present-london.com/features/present-summer-lookbook/) The PRESENT 2011 Summer lookbook boats some seriously regal looks and styles for men this summer. The London-based retailer recently decided to create an in-line series of clothing, and this lookbook confirms that it was a smart decision. The collection is complete with men adorned in pieces suitable for a backyard garden party at the Queen's palace. That the models are striking some very serious faces makes the collection of clothing appear even more regal and royal than it already is. The PRESENT 2011 Summer boasts plenty of plaid, stripes and paisley patterns on smart-looking blazers, button-ups, jackets and ties. The entire collection exhibits [Ivy League](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) and posh qualities suitable for a young prince. The entire collection, including a series of leather bags, is available online and in stores. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 48% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Regal Fashion:** Fashion brands can explore incorporating regal elements and patterns into their collection. - **Ivy League Style:** Fashion brands can explore incorporating preppy and Ivy League style into menswear. - **Online Retail:** Brands can expand their retail channels by establishing an online store presence and cater to the online audience. ### Industries Being Reshaped - **Fashion:** Fashion brands and retailers can leverage regal and Ivy League influenced styles for their collections - **Retail:** Retail industry players can explore online platforms and establish an online presence to cater to the growing online audience. - **Accessories:** Accessories brands can explore creating leather bags and other accessories to complement their clothing lines. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Heritage Countryside Sportswear](https://www.trendhunter.com/trends/pal-sporting-goods-2.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)