# Pill-Popping Lottos The Prescription Lottery Controversially Keeps Patients on Their Meds By Michael Hines | Published 2010-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prescription-lottery References: [neatorama](http://www.neatorama.com/2010/06/22/paying-forgetful-patients-to-take-their-meds/) & [nytimes](http://www.nytimes.com/2010/06/14/health/14meds.html) Although the idea of a prescription lottery may sound silly, it is gaining some steam in the United States. Hospitals have countered patients' forgetfulness with a prescription lottery in order to keep patients safe while saving costs if anything were to happen due to the lack of meds. Patients are prescribed a computerized pill box and are entered into daily draws if they take their medication. For Chiquita Parker, pictured here, the program worked; she won $300 cash for taking her meds. Read more below to find out more information on this controversial yet helpful prescription lottery. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Patient Compliance Programs:** Companies can develop similar compliance programs that incentivize customers to stick to medication plans through gamification. - **Healthcare Gamification:** App developers can incorporate gamification techniques to make staying healthy more engaging and rewarding. - **Medical Savings Programs:** Hospitals and insurance companies can create similar programs to reduce costs for patients while incentivizing them to adhere to their prescription plans. ### Sectors Adopting This - **Pharmaceuticals:** Industry-wide promotion and development of similar patient compliance solutions can help pharma companies create stickier customer experiences and drive better health outcomes. - **Healthcare:** Hospitals and healthcare providers can pilot similar programs to encourage patient adherence to prescribed treatment plans. - **Insurance:** Insurance companies can support or build their own adherence programs to reduce costs associated with non-adherence and improve customer satisfaction. ## Related on Trend Hunter - [Accessible Pill Dispenser Bottles](https://www.trendhunter.com/trends/solopill.md) - [Smart Pill Organizers](https://www.trendhunter.com/trends/smart-pill-organizers.md) - [Friendly Medication Dispenser Units](https://www.trendhunter.com/trends/mymemo-pill-dispenser.md) - [Web-Based Telehealth Prescriptions](https://www.trendhunter.com/trends/eli-lilly.md) - [Creative Medication Reminders](https://www.trendhunter.com/trends/medication-reminders.md) - [Child-Friendly Medication Dispensers](https://www.trendhunter.com/trends/singing-bottle.md) - [Food-as-Medicine Programs](https://www.trendhunter.com/trends/good-food-prescription-program.md) - [Streamlined Medication Locating](https://www.trendhunter.com/trends/neuro-tablet-for-adhd.md) - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md)