# Comfy Comical Campaigns The Prescott Beaverbrook Developments Ads Reveal Nose Picking Little Girls By Leslie Chen | Published 2014-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prescott-beaverbrook-developments References: [adsoftheworld](http://adsoftheworld.com/media/print/prescott_beaverbrook_developments_nose) & [giantsandgentlemen](http://giantsandgentlemen.ca/) These Prescott Beaverbrook Developments ads really capture the essence of what everyone strives for when purchasing a house - a place to call home. Created by advertising agency [Giants](https://www.trendhunter.com/trends/walkers-halloween-packs) & Gentlemen in Toronto, Canada, the campaign includes three different [print ads](https://www.trendhunter.com/trends/local-product) that visually describe [the meaning of home](https://www.trendhunter.com/trends/new-beginnings). One of the ads shows a little girl picking her nose while another shows a dog inappropriately on top of a pillow; both ads are hilarious and familiar enough to grab a viewer's attention instantly. The copy along with the ads articulates these ideas perfectly: "Your family will settle in and feel comfortable in no time. Really, really comfortable." Even if you're not on the market for a new home, the Prescott Beaverbrook Developments campaign will leave you comfortably smiling and nodding along. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Opportunity for brands to create comical campaigns that capture attention and leave a lasting positive impression. - **Emotional Connection with Home:** Growing demand for ads that evoke a sense of comfort and familiarity, resonating with consumers' desire for a place to call home. - **Unconventional Marketing Strategies:** Brands seeking disruptive ways to stand out can leverage unconventional marketing tactics, such as using humor and relatability in their ads. ### Where This Applies - **Real Estate:** Opportunity for real estate companies to differentiate themselves by embracing humorous and relatable marketing campaigns. - **Advertising:** Agencies can explore innovative approaches that blend humor and emotional connection to create impactful and memorable campaigns. - **Home and Lifestyle:** Brands in the home and lifestyle industry can capitalize on the emotional connection consumers have with their living spaces by incorporating humor in their marketing efforts. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Whimsical Home Tours](https://www.trendhunter.com/trends/the-pillsbury-doughboy.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md)