# Problem-Solving Skincare Prequel is a Dermatologist-Developed, Solution-Focused Skincare Brand By Laura McQuarrie | Published 2023-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prequel References: [wwd](https://wwd.com/beauty-industry-news/skin-care/the-center-dermatologist-prequel-1235752063/) & [prequel](http://www.prequel.com/) Prequel is a new skincare brand that was created to address skin health and the cause of common skin concerns at the root with [clinical solutions](https://www.trendhunter.com/trends/skinformed-skincare). The brand is introducing itself to the world with three core products designed to treat whole-body skin issues and reverse barrier dysfunction: the Gleanser, a [non-drying glycerin cleanser](https://www.trendhunter.com/trends/expert-cleanser) for face and body, a multi-purpose Skin Utility Ointment and the Urea Repair 10% Urea Moisturizing Milk for the face and body. Prequel is the newly debuted [solution-focused skincare brand](https://www.trendhunter.com/trends/functional-skincare-brand) from board-certified medical and cosmetic dermatologist Dr. Samantha Ellis MD, FAAD, and The Center, a Los Angeles-based brand accelerator. "I like to think of this brand as 'basic plus,'" says Dr. Samantha Ellis, "We've taken tried and true skincare ingredients and formats, but elevated them from a formulation standpoint, a packaging standpoint and an innovation standpoint, all at an attainable price point." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 68% | Activity: 93% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Clinical Solutions:** Disruptive innovation opportunity: Explore the development of clinical-grade skincare products that target and solve specific skin concerns. - **Barrier Dysfunction Reversal:** Disruptive innovation opportunity: Create products that focus on reversing barrier dysfunction, addressing whole-body skin issues. - **Solution-focused Skincare:** Disruptive innovation opportunity: Develop skincare brands that offer comprehensive solutions for various skin concerns with elevated formulations and packaging. ### Industries Being Reshaped - **Skincare:** Disruptive innovation opportunity: Reimagine skincare industry by developing advanced products with clinically-backed ingredients to address specific skin concerns. - **Dermatology:** Disruptive innovation opportunity: Integrate advanced technologies and medical expertise to provide comprehensive skincare solutions, merging dermatology and skincare. - **Brand Acceleration:** Disruptive innovation opportunity: Support and accelerate the growth of emerging skincare brands by providing resources and expertise in formulation, packaging, and innovation. ## Related on Trend Hunter - [Portable Teen Skincare](https://www.trendhunter.com/trends/prereq.md) - [Rejuvenating Science-Backed Skincare](https://www.trendhunter.com/trends/elevai-labs.md) - [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [Clean Medical-Grade Skincare](https://www.trendhunter.com/trends/skinformed-skincare.md) - [Scientifically Backed Skincare Formulas](https://www.trendhunter.com/trends/revision-skincare.md) - [Data-Driven Skincare Lines](https://www.trendhunter.com/trends/proven-skincare1.md)