# Preppy Street Style Fashion Rowling Blazers Offers an Eclectic Menswear Line for Fall/Winter 2018 By Kalin Ned | Published 2018-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/preppy-street-style References: [hypebeast](https://hypebeast.com/2018/8/rowing-blazers-mixes-collegiate-and-street-style-for-fw18) & [rowingblazers](https://rowingblazers.com/) New York-based contemporary label Rowling Blazers contributes to the fashion scene with a Fall/Winter 2018 collection that boasts preppy street style. The eclectic capsule is comprised of garments that strongly communicate an American collegiate aesthetic with casual laidback silhouettes. For Fall/Winter 2018, Rowling Blazers draws inspiration from "vintage [Ralph Lauren](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection) ads and the Japanese photography book 'Take Ivy.'" As a result, the preppy street style collection is fashionable, sophisticated and interesting. From the "rugby shirts [that are informed] by Hockney and Mick Jagger" to the blue checkered light jackets, Rowling Blazers' Fall/Winter 2018 menswear offerings bring together street elegance and class. The designs by the New York-based label are a testimony to the return of [classic collegiate fashion](https://www.trendhunter.com/trends/homecoming-styles) but with distinct "street sensibilities." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Preppy Street Style Fashion:** Businesses can explore the fusion of preppy and street styles in their fashion lines for a fresh, sophisticated aesthetic. - **Collegiate-inspired Menswear:** Incorporating American collegiate aesthetic into menswear can bring traditional and trendy elements to clothing offerings. - **Vintage-inspired Fashion Collections:** Drawing inspiration from vintage ads and photography books can create unique and interesting fashion collections. ### Who This Affects Most - **Apparel:** The apparel industry can incorporate elements of preppy and street styles to appeal to a wider consumer base. - **Fashion Design:** Fashion design professionals can explore inspiration from advertisements and photography books to create innovative collections. - **Retail:** Retail businesses can update their clothing lines to reflect the merging of traditional and modern styles. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Coastal Ivy League Apparel](https://www.trendhunter.com/trends/west-coast-ivy.md)