# Preppy Class-Cutting Lookbooks The Mishka 2010 Holiday Collection is Put Together By Ryan Hinkson | Published 2010-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/preppy-class-cutting-shoots-the-mishka-2010-holiday-collection References: [hypebeast](http://hypebeast.com/2010/11/mishka-2010-holiday-collection-exclusive/) & [mishkanyc](http://www.mishkanyc.com/) The Mishka 2010 holiday collection is made up of some very cool, [preppy school boy fashions](https://www.trendhunter.com/trends/back-to-drama-school) -- perfect for those who skip class or those who are more studious. The shots from the Mishka 2010 holiday lookbook show some young lads enjoying a day in the city, chilling in the cemetery and catching some rest in the park. Mishka's latest offering features some great [cardigans, hoodies, sweaters](https://www.trendhunter.com/trends/arty-knitwear) and accessories perfect for any winter outing. **Implications** - The fashion industry is producing more [dapper apparel](https://www.trendhunter.com/trends/kerisma-knits) to satiate consumer desire to appear more intelligent, a natural response to the off-putting negative depictions of citizenry that are currently saturating North American television programming. Corporations may entice consumers into buying their wares if they can make customers appear more intelligent while using the products. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Preppy Fashion Trend:** The preppy school boy look in the Mishka 2010 Holiday Collection highlights a trend in fashion towards a more dapper, intelligent appearance. - **Urban Outdoors Trend:** The shots from the lookbook show young lads enjoying a day in the city, catching rest in the park and adding a sense of nature and calmness in their urban lifestyle. - **Comfortable Winter Wear Trend:** Mishka's latest offerings, including cardigans, hoodies, sweaters and accessories, cater to a trend in producing fashion apparel that is both fashionable and comfortable for winter weather. ### Who This Affects Most - **Fashion Industry:** The fashion industry can capitalize on the preppy school boy trend and urban outdoor trend with apparel lines that cater to consumers' desire to appear more intelligent and have a nature-inspired sense of calmness. - **Retail Industry:** Retailers can take advantage of the comfortable winter wear trend by adding winter apparel featuring the latest designs to attract customers looking for both comfort and style. - **Consumer Goods Industry:** The consumer goods industry may explore ways to entice customers by creating their products to help enhance consumers' appearance of intelligence as a response to consumers wanting to appear smarter in today's world. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md)