# Transformative Skincare Campaigns COSRX's #PrepPair TikTok Challenge Focuses on a Peptide Serum By Laura McQuarrie | Published 2023-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/preppair References: [techent](https://techent.tv/2023/11/19/cosrx-launches-tiktok-campaign-calling-upon-consumers-to-preppair-a-perfect-canvas-to-elevate-skincare-results/) & [tiktok](https://www.tiktok.com/sticker/-113611285/?_r=1&checksum=e5f236143de46f59a5cbb4fdfd2fca1164f1a5a850092e05684d2ca875638dd9&object_id=113611285&schema_type=17&sec_user_id=MS4wLjABAAAAQVGatPGvwRiY99vntuHIOEVstHWrrJPgpanHmyyBLp0kXyrPY_RoifLwzUqvAypu&share_app_id=1233&share_link_id=2F50E2C7-47B1-47F8-A14E-3088206EDAB4&social_share_type=8×tamp=1700025565&tt_from=copy&u_code=e9c9463eh41id2&ug_btm=b1030%2Cb1030&user_id=7265554929568711726&utm_campaign=client_share&utm_medium=ios&utm_source=copy)  The latest launch from [COSRX](https://www.trendhunter.com/trends/layeryourspf) is The 6 Peptide [Skin Booster Serum](https://www.trendhunter.com/trends/patthepeptide) and to support it, the viral skincare brand created the #PrepPair challenge to engage audiences on [TikTok](https://www.trendhunter.com/trends/thearbutinserumday). This campaign focuses on the transformative properties of the product, along with the importance of treating skin like a blank canvas for a better overall skincare experience. This challenge invites TikTok users to try on a filter to show off COSRX products that address various skin concerns. Additionally, users are invited to share their best skincare tips, invite their audience to get ready with them or try a creative new format. This challenge-based campaign from COSRX follows other successful ones like #SlapSnail #SnailDanceChallenge #SnailDuo and #LayerYourSPF. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 67% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Social Media Skincare Challenges:** Opportunity for brands to engage with audiences and showcase the transformative effects of skincare products through viral challenge campaigns. - **Interactive Filter-based Campaigns:** Using filters on platforms like TikTok to create interactive experiences that allow users to showcase products and share skincare tips. - **Emphasizing Skincare Rituals:** Highlighting the importance of skincare routines and treating skin as a blank canvas to achieve better overall results. ### Industries Being Reshaped - **Beauty and Skincare:** Opportunity for brands in the beauty and skincare industry to leverage viral challenges on social media to engage with consumers and promote their products. - **Social Media and Advertising:** Platforms like TikTok provide an avenue for interactive filter-based campaigns, allowing brands to reach and interact with a wide audience. - **Influencer Marketing:** Collaborating with influencers to participate in skincare challenges and promote products can help brands increase their reach and credibility. ## Related on Trend Hunter - [Peptide-Powered Skincare Challenges](https://www.trendhunter.com/trends/patthepeptide.md) - [Hopeful Skincare Challenges](https://www.trendhunter.com/trends/thearbutinserumday.md) - [Social Sun Care Challenges](https://www.trendhunter.com/trends/layeryourspf.md) - [Sporty Social Skincare Campaigns](https://www.trendhunter.com/trends/moisture-match-up-campaign.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [Accessible K-Beauty Bundles](https://www.trendhunter.com/trends/dr-melaxin.md) - [Youth-Focused Skincare Campaigns](https://www.trendhunter.com/trends/proactiv.md)