# Minimal-Ingredient Vegan Proteins Preposterous Foods are Minimally Processed & Plant-Based By Laura McQuarrie | Published 2022-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/preposterous-foods References: [prnewswire](https://www.prnewswire.com/news-releases/odd-burger-launches-preposterous-foods-new-brand-for-vegan-meats-sauces-dressings-in-exclusive-partnership-with-sysco-301487306.html) & [preposterousfoods](https://preposterousfoods.com/pages/lineup)  Vegan fast food chain [Odd Burger](https://www.trendhunter.com/trends/odd-burger-expansion-1) is launching a line of plant-based products under a newly launched brand called Preposterous Foods. The brand's approach to high-quality vegan eats is [minimal-ingredient and minimally processed](https://www.trendhunter.com/trends/cleanbean-products) with a focus on whole foods like chickpeas, oats and wheat gluten. The brand is introducing itself to the world with 10 products to start, including a [crispy "chickUN" burger](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger), meatless wings, beefy ground meat, gyro meat and breakfast sausage, as well as dairy-free ranch dressing, "honey" mustard sauce, tzatziki sauce, eggless mayo, and dairy-free cheese sauce. Odd Burger co-founder and CEO James McInnes says, "It may seem preposterous, but indulgent food can be healthy, and healthy food can be indulgent." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Minimal-ingredient Foods:** The trend towards minimal-ingredient foods creates opportunities for disruptive innovation in simplifying traditional recipes and reducing processing time and costs. - **Plant-based Proteins:** The growing demand for plant-based proteins presents opportunities for disruptive innovation in developing new sourcing and manufacturing techniques to produce sustainable, high-quality plant-based products. - **Indulgent Health Foods:** There is an opportunity for disruptive innovation in creating indulgent health foods that are both nutritious and delicious, satisfying consumer cravings while promoting healthy eating habits. ### Who This Affects Most - **Fast Food:** The fast food industry can benefit from the trend towards minimal-ingredient and plant-based foods by offering healthier menu options that cater to changing consumer preferences. - **Food Manufacturing:** The food manufacturing industry can take advantage of the trend towards minimal-ingredient and plant-based foods by innovating new production methods to streamline processing and reduce costs. - **Health Food:** The health food industry can leverage the trend towards indulgent health foods by producing new products that balance taste and nutrition, appealing to a wider audience of health-conscious consumers. ## Related on Trend Hunter - [Prepackaged Vegan QSR Foods](https://www.trendhunter.com/trends/odd-burger-cpg-products.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Texturized Chickpea Protein Burgers](https://www.trendhunter.com/trends/chickpea-protein-vegan-burgers.md) - [Non-Processed Meat Alternatives](https://www.trendhunter.com/trends/vegchop.md) - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Personal-Sized Plant-Based Pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Vegan QSR Franchise Expansions](https://www.trendhunter.com/trends/new-ottawa-location.md)