# Allegorical Butt Ads The Preparation H Ointment Campaign is Cleverly Cheeky By Meghan Young | Published 2011-10-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/preparation-h-ointment References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/preparation-h-cheeks/) & [preparationh](http://www.preparationh.com/) It can be quite awkward when talking about or simply referring to a problem in one's nether region, which is best recognized by the Preparation H Ointment ad campaign. In a rather clever and cheeky manner, it has managed to allude to this inflamed health condition without offending anyone. In fact, it probably made a few people who are currently suffering from hemorrhoids laugh instead of cry in a corner. Conceived and executed by US-based ad agency AbbaSez, the Preparation H Ointment ad campaign represents this affliction by way of a blank book with what appears to be a strategically placed red stain in its center. Photographed by Shawn Couzens and Gary Ennis, the concept is very simple, but gets the point across loud and clear. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 14% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Clever Advertising:** Campaigns that use humor and cleverness to promote products or services. - **Sensitive Medical Ads:** Advertisements that talk about or allude to sensitive medical conditions in a tactful and creative way. - **Innuendo Marketing:** Using suggestive or cheeky language to allude to a product or service. ### Industries Being Reshaped - **Pharmaceutical:** Advertising in the pharmaceutical industry can benefit from creative campaigns that tackle sensitive subjects with tact. - **Marketing and Advertising:** Marketing and advertising professionals can utilize clever and amusing campaigns that resonate with consumers. - **Healthcare:** Healthcare professionals can learn from the creative and unconventional approach of this ad campaign and apply it to promote important health messages. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Hemorrhoid Relief Product Lines](https://www.trendhunter.com/trends/hemorrhoid-relief.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Stigma-Free Self-Care Pop-Ups](https://www.trendhunter.com/trends/norms-clubhouse.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Healthy Intimate Skincare Brands](https://www.trendhunter.com/trends/asset.md)