# Pre-Flavored Fish Products These New Princes Prepackaged Fish Products are Convenient By Michael Hemsworth | Published 2019-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prepackaged-fish References: [conveniencestore](https://www.conveniencestore.co.uk/products/princes-spices-up-canned-tuna-and-mackerel-offer/595821.article) & [princes](https://www.princes.co.uk) The new lineup of Princes prepackaged fish products have been unveiled by the brand as a convenience-focused option for consumers who are looking for health-conscious fare. The products include new [Mackerel Sizzle](https://www.trendhunter.com/trends/chicken-of-the-sea-wild-caught-light-tuna-packet) that's made with boneless, skinless fillets and comes in three flavor options including Rich Tomato & Herbs, Zesty Lime & Chilli and Smokey Chilli & Tomato. The [Tuna Fillets](https://www.trendhunter.com/trends/tonnino) options come packed in either Chilli Oil or Olive Oil to make them ideal for immediately placement on salads or any other recipe desired. Commercial Director for Fish Products Mat Lowery spoke on the new Princes prepackaged fish products saying, "These two unique innovations are a result of our response to the changes we are seeing among our consumers, by providing products that meet the needs of modern family life. We will continue to innovate to remain relevant and provide our consumers with the great tasting, convenient products they expect from us, as we continue to grow as one of the UK’s largest food and drink brands.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 42% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Fish Products:** Opportunity for innovative brands to create a wide range of flavored fish products that cater to health-conscious consumers. - **Convenience-focused Packaging:** Disruptive innovation opportunity for packaging companies to create convenient prepackaged fish products that cater to the needs of busy consumers. - **Health-conscious Food Options:** Growing trend of consumers seeking health-conscious prepackaged fish products that are convenient and offer various flavor options. ### Sectors Adopting This - **Food Packaging:** Potential disruption in the food packaging industry with the demand for packaging solutions that provide convenience for prepackaged fish products. - **Seafood:** Opportunity for seafood companies to innovate and expand their product offerings with flavored and conveniently packaged fish products. - **Food Brands:** Existing food brands can explore the trend of health-conscious convenience by launching their own prepackaged fish products with unique flavors. ## Related on Trend Hunter - [Sustainable Tinned Sardines](https://www.trendhunter.com/trends/fish4ever-cornish-sardines.md) - [International Street Food Products](https://www.trendhunter.com/trends/frozen-food-range.md) - [Snacking-Friendly Fish Fillets](https://www.trendhunter.com/trends/mini-fish-fillets.md) - [Asian Cuisine Seafood Meals](https://www.trendhunter.com/trends/fish-said-fred-oven-ready.md) - [Well-Seasoned Frozen Fish Fillets](https://www.trendhunter.com/trends/youngs-breaded-fish-with-flavour.md) - [Plant-Based Ready-to-Eat Canned Meals](https://www.trendhunter.com/trends/canned-vegan-ready-meals.md) - [Adventurous Tinned Fish Products](https://www.trendhunter.com/trends/tiny-fish.md) - [Convenient Seafood Protein Pouches](https://www.trendhunter.com/trends/starkist-product-range.md) - [Sustainable Canned Seafood Products](https://www.trendhunter.com/trends/wild-planet-foods.md)