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# Grocery Store Meal Kits
Kroger's New 'Prep + Pared' Meal Kits Aim to Cut Down on Dinnertime Prep

By Katherine Pendrill | Published 2017-06-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/prep-pared
References: [wcpo](http://www.wcpo.com/news/local-news/hamilton-county/cincinnati/kroger-adds-ready-made-meal-kits-at-4-stores-to-compete-with-online-options-like-blue-apron) & [mypbrand](http://mypbrand.com/2017/05/08/kroger-debuts-prep-pared-meal-kits/)

In an effort to help consumers enjoy a quick and nutritious dinner at home without the lengthy prep time, [Kroger](https://www.trendhunter.com/trends/home-chef-products) has debuted a new line of 'Prep + Pared' meal kits. Made with fresh ingredients that have been completely prepared and measured, the new meal kits are the perfect option for those who are looking for a way to eat a quick meal at home without resorting to takeout.

The Prep + Pared are fresh-made, chef-inspired meals that are designed to feed two adults. Each meal kit comes with all the ingredients needed to prepare a home-cooked dinner, meaning there is no leftover food waste. The meals are also designed to be cooked in 20 minutes or less, making them a fast and easy solution for those who are pressed for time.

With tasty, seasonal options such as [Chicken Enchiladas Rojas](https://www.trendhunter.com/trends/mexicaninspired-meal-kits) and Moroccan-Inspired Spring Vegetables, Kroger's [grocery store meal kits](https://www.trendhunter.com/trends/kroger-3) are a quick and nutritious dinner option.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 19% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Meal Kit Convenience:** The rise of grocery store meal kits like Kroger's 'Prep + Pared' highlight the growing trend of convenient meal solutions for busy consumers.
- **Eliminating Food Waste:** Kroger's 'Prep + Pared' meal kits, which come with pre-measured ingredients, address the issue of food waste by reducing leftovers and ensuring portion control.
- **Quick and Easy Cooking:** The 20-minute cooking time of Kroger's grocery store meal kits caters to time-strapped individuals seeking convenient, yet home-cooked meals.

### Industries Being Reshaped

- **Grocery Retail:** Grocery retailers can tap into the growing demand for convenient meal solutions by offering their own line of pre-prepared meal kits.
- **Meal Kit Delivery:** Meal kit delivery services can take inspiration from Kroger's 'Prep + Pared' and focus on providing quick and easy cooking options without compromising on taste and nutrition.
- **Food Tech:** Food technology companies can explore innovations in pre-measured and pre-prepared meal solutions to cater to the needs of time-constrained consumers.

## Related on Trend Hunter

- [Ready-to-Bake Pizza Products](https://www.trendhunter.com/trends/home-chef-products.md)
- [Single-Serve Grocer Meals](https://www.trendhunter.com/trends/heatandeat-meals.md)
- [Prepared Meal Delivery Services](https://www.trendhunter.com/trends/instacart-ready-meals.md)
- [Quick-Cooking Stir-Fry Kits](https://www.trendhunter.com/trends/stirfry-kits.md)
- [Private Label Seafood Meals](https://www.trendhunter.com/trends/private-selection-meals.md)
- [Veggie-Filled Meal Kits](https://www.trendhunter.com/trends/ready-pac-bistro-meal-kits.md)
- [Diversely Chef-Crafted Fresh Meals](https://www.trendhunter.com/trends/chefcrafted-fresh-meals.md)
- [Uniquely Tailored Meal Kits](https://www.trendhunter.com/trends/personalized-meal-kits.md)
- [Keto-Friendly Prepared Meals](https://www.trendhunter.com/trends/blue-apron-ketofriendly-prepared-ready-meals.md)