# App-Promoting Updates The Apple App Store Will Now Allow Users to Preorder Apps Ahead of Release By Madison Mackay | Published 2017-12-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/preorder-apps References: [theverge](https://www.theverge.com/2017/12/11/16764658/app-store-preorder-ios-macos-apple) & [9to5mac](https://9to5mac.com/2017/12/11/app-store-pre-order-support/) [Apple](https://www.trendhunter.com/trends/os-beta) has launched a new update for the App Store, a new feature that lets you preorder apps. The simple but very useful update will be available to all Apple products, including [iPhones](https://www.trendhunter.com/trends/macos-sonoma), iOS programs, macOS and tvOS. This update will allow users to put their apps into the App Store up to 90 days in advance of its release, and have it automatically download as soon as it is launched. You won't be able to use this feature for every app, as it will mostly be used for [new game announcements](https://www.trendhunter.com/trends/new-tech-products). Drawing attention to a new app will be a lot easier with this feature, given that it helps to get people excited with a countdown. If you are an app developer, you can head to iTunes Connect and see all of the features to help promote your next app. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Preorder Apps:** Allows users to preorder apps up to 90 days ahead of release to increase excitement and buzz for new app releases. - **Promoting App Marketing:** Developers can use this new feature to draw attention and promote their apps before their release. - **Automated Downloads:** Apps can now automatically download as soon as they are launched through preordering, creating a more seamless experience for users. ### Who This Affects Most - **Mobile App Development:** This feature will greatly benefit mobile app developers in promoting their upcoming releases. - **Gaming Industry:** Preordering will mostly be used for new game announcements, providing new opportunities to marketing and audience engagement. - **Digital Entertainment:** This feature will benefit the digital entertainment industry by simplifying app releases and promotions. ## Related on Trend Hunter - [Developer Downloadable Software](https://www.trendhunter.com/trends/os-beta.md) - [Apple-Only Premium Apps](https://www.trendhunter.com/trends/setapp.md) - [Instant App Updates](https://www.trendhunter.com/trends/cliqcast.md) - [Media Release Monitoring Apps](https://www.trendhunter.com/trends/upcoming-app.md) - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md) - [iOS-Influenced Travel Apps](https://www.trendhunter.com/trends/uber-2.md) - [Intuitive Technology Widget Features](https://www.trendhunter.com/trends/macos-sonoma.md) - [App Promotion Marketplaces](https://www.trendhunter.com/trends/indie-app-santas-app.md) - [Betting-Ready Sports Apps](https://www.trendhunter.com/trends/apple-sports.md)