# Drinkable Prenatal Vitamins Premama's Powdered Drink Mix-Ins Prodide Complete Maternal Care By Laura McQuarrie | Published 2016-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prenatal-vitamins References: [drinkpremama](http://www.drinkpremama.com/products/lactation) & [businesswire](http://www.businesswire.com/news/home/20160301005380/en/Premama®-Brings-Maternity-Wellness-Natural-Products-Industry) Premama is a brand that makes [powdered drink mixes](https://www.trendhunter.com/trends/ellaola-1) that are designed to care for a woman from the stages of pre-conception to lactation. The fruity and unflavored drink mixes look to powerful natural ingredients in order to ensure moms-to-be and their babies are nourished during all stages of a pregnancy. For instance, the [Lactation Support Drink Mix](https://www.trendhunter.com/trends/legendairy-milk) helps to boost milk production with ingredients like fennel seeds, fenugreek and blessed thistle. With a base of natural ingredients, the vitamin-rich powdered supplements are vegan and free from gluten and GMO ingredients. Alongside this range of award-winning [natural maternity wellness products](https://www.trendhunter.com/trends/nutrizoe) for new and expecting mothers, Premama will also be exhibiting a digestive aid, a prenatal fiber, probiotic soft chew and its first non-powdered drink mix at Natural Products Expo West 2016. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Powdered Drink Mixes:** Disruptive innovation opportunity: Explore new flavors and ingredients to create innovative and convenient powdered drink mixes for different health needs. - **Maternity Wellness Products:** Disruptive innovation opportunity: Develop all-natural and vegan maternity wellness products that cater to specific stages of pregnancy, such as pre-conception, lactation, etc. - **Non-powdered Drink Mixes:** Disruptive innovation opportunity: Introduce new forms of drink mixes, such as ready-to-drink or chewable formats, to provide convenient alternatives for consumers. ### Who This Affects Most - **Health Supplements:** Disruptive innovation opportunity: Utilize natural ingredients and innovative delivery methods to create effective and convenient health supplements for various health needs. - **Food and Beverage:** Disruptive innovation opportunity: Develop new and unique drink products that combine health benefits with delicious flavors, catering to different consumer preferences. - **Maternity and Baby Care:** Disruptive innovation opportunity: Create a comprehensive range of natural and vegan products that address the different needs of expectant and new mothers for optimum health and wellness. ## Related on Trend Hunter - [Prenatal Multi-Vitamin Formulations](https://www.trendhunter.com/trends/prenatal-multi.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Pre-Maternity Dietary Supplements](https://www.trendhunter.com/trends/centrum-conception.md) - [Powerful Prenatal Multivitamins](https://www.trendhunter.com/trends/womens-prenatal-multivitamin.md) - [Snackable Prenatal Supplements](https://www.trendhunter.com/trends/prenatal-supplement1.md) - [Prenatal Vitamin Supplements](https://www.trendhunter.com/trends/pink-stork.md) - [Two-Step Prenatal Supplements](https://www.trendhunter.com/trends/hum-prenatal-multivitamin.md) - [Prebiotic Dietary Supplement Lines](https://www.trendhunter.com/trends/prebiotic-dietary-supplements.md) - [Gut Health Hydration Supplements](https://www.trendhunter.com/trends/preme.md)