# Snackable Prenatal Supplements Tend is a Real-Food Prenatal Supplement, Delivering Strong Benefits By Kalin Ned | Published 2023-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prenatal-supplement1 References: [tendprenatal](https://tendprenatal.com/)  Tend markets itself as "the world’s first snackable, real-food prenatal supplement designed to replace one’s prenatal vitamin." According to the brand, its product fills a niche in the market as there are reports of over 50% of women struggling with pill intake. The Tend prenatal supplement delivers nutrients entirely from whole foods, which allows for better absorption and potency. The [snackable Tend bars](https://www.trendhunter.com/trends/delightful-iron) are shelf-stable. The recipe packs 27 essential pregnancy nutrients, derived from organic fruits, vegetables, nuts, and seeds, as well as 300mg of [vegan omega-3 DHA](https://www.trendhunter.com/trends/ritual-iron-bioseries). The brand also includes ginger, mint, and B6 in its formulation in order to reduce symptoms of nausea during pregnancy. The Tend prenatal supplements are organic, vegan, gluten-free, and non-GMO project-certified. The snackable product is available on a subscription basis. Image Credit: Tend ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 83% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Real-food Prenatal Supplements:** Opportunity for developing more snackable prenatal supplements made from whole foods, providing better absorption and potency. - **Alternative Formulations:** Opportunity for creating prenatal supplements in different forms, such as snack bars, to cater to women who struggle with pill intake. - **Natural Anti-nausea Relief:** Opportunity for incorporating natural ingredients like ginger, mint, and B6 in prenatal supplements to reduce symptoms of nausea during pregnancy. ### Where This Applies - **Health Supplements:** Disruption potential in the health supplement industry by offering real-food, snackable alternatives to traditional prenatal vitamins. - **Food and Beverage:** Opportunity for food and beverage companies to enter the prenatal supplement market by creating snackable products made from organic fruits, vegetables, nuts, and seeds. - **Wellness and Maternity:** Opportunity for wellness and maternity brands to expand their product offerings by incorporating snackable prenatal supplements made from whole foods. ## Related on Trend Hunter - [Maternity-Supporting Snack Lines](https://www.trendhunter.com/trends/nutrizoe.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Prenatal Vitamin Supplements](https://www.trendhunter.com/trends/pink-stork.md) - [Pregnancy-Related Nausea Gummies](https://www.trendhunter.com/trends/nausea-gummies.md) - [Pre-Maternity Dietary Supplements](https://www.trendhunter.com/trends/centrum-conception.md) - [Fish-Free Omega Gummies](https://www.trendhunter.com/trends/omg3-gummy.md) - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Two-Step Prenatal Supplements](https://www.trendhunter.com/trends/hum-prenatal-multivitamin.md) - [Powerful Prenatal Multivitamins](https://www.trendhunter.com/trends/womens-prenatal-multivitamin.md)