# Functional Prenatal Smoothies Smoothie King Created a Smoothie with a Prenatal Supplement Powder By Laura McQuarrie | Published 2018-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prenatal-smoothie References: [prnewswire](https://www.prnewswire.com/news-releases/smoothie-king-launches-premama-prenatal-smoothie-300664507.html) & [smoothieking](https://www.smoothieking.com/menu/smoothies/wellness-blends/the-premama) 'The Premama' is the name of a new prenatal smoothie that's now offered through Smoothie King, with a name that references the inclusion of the award-winning [prenatal supplement powder](https://www.trendhunter.com/trends/pink-stork) from Premama. The [collaborative blended beverage](https://www.trendhunter.com/trends/lifeway-probiotic-sunrise-smoothie) created by Smoothie King and Premama is touted as a clean and convenient option for pregnant women, as well as one that addresses top health concerns. The smoothie boasts a base of bananas, wild blueberries, raspberries, organic spinach, apple juice, as well as a protein blend and the Premama Prenatal Multivitamin. For those who prefer a touch more sweetness, Smoothie King also makes it possible for the beverage to be enriched with stevia, a [plant-based sweetener](https://www.trendhunter.com/trends/clean-green-smoothie). Since many people experience trouble swallowing pills, The Premama offers an easy way to nourish the body. Additionally, the clean recipe is free from trans fat, high fructose corn syrup, hydrogenated oils and gluten. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Prenatal Smoothies:** Opportunity for creating functional beverages tailored to the nutritional needs of pregnant women, addressing their health concerns while providing convenience. ### Industries Being Reshaped - **Nutritional Supplements:** Innovations in creating prenatal supplements in the form of smoothies, offering an alternative to traditional pills for pregnant women. - **Beverage:** The development of functional beverages that cater to specific health needs, such as prenatal smoothies, presenting a disruptive innovation opportunity in the beverage industry. - **Health and Wellness:** The intersection of health-conscious consumers and expectant mothers presents an opportunity for innovative products like prenatal smoothies that prioritize both nutrition and convenience. ## Related on Trend Hunter - [Meal Replacement Smoothies](https://www.trendhunter.com/trends/power-meal-smoothies.md) - [Satiating Pumpkin Smoothies](https://www.trendhunter.com/trends/pumpkin-power-meal-smoothie.md) - [Flavorful Fiber-Packed Smoothies](https://www.trendhunter.com/trends/fibermaxxing-smoothie.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Blue Spirulina Protein Smoothies](https://www.trendhunter.com/trends/dude-perfect-smoothie.md) - [Collaborative Wellness Smoothies](https://www.trendhunter.com/trends/signature-smoothie.md) - [Nutritious Socially Supportive Smoothies](https://www.trendhunter.com/trends/deeper-wellness-smoothie.md) - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/smoothie-of-the-year.md)