# Prenatal Oat Bars Happy Mama's Prenatal Nutrition Bars Support Pregnant and Breastfeeding Women By Laura McQuarrie | Published 2016-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prenatal-nutrition References: [happyfamilybrands](http://happyfamilybrands.com/product_lines/prenatal-soft-baked-oat-bars/) Happy Family is a company that makes a range of snacks to nourish babies and young children, as well as products for women that address issues like prenatal nutrition. One of the newest products from Happy Family comes from its Happy Mama line and is ideal for women who are expecting or breastfeeding. These [soft-baked oat bars](https://www.trendhunter.com/trends/flapjack-oat-bars) come in flavors like Carrot, Raisin & Cinnamon, as well as Blueberry + Beet that are rich sources of fiber, calcium, as well as DHA and choline. The carefully selected ingredients in these bars support the health of a mother and the development of a healthy baby. These [gluten-free prenatal nutrition bars](https://www.trendhunter.com/trends/fibre-protein-bars) offer a convenient way for expectant mothers to fuel up on the go. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Prenatal Nutrition Bars:** Prenatal nutrition bars provide a convenient and nutritious snacking option for expectant mothers. - **Soft-baked Snacks:** Soft-baked oat bars offer a delicious and easy-to-eat option for pregnant and breastfeeding women. - **Healthy Convenience Foods:** The rise of healthy convenience foods like gluten-free oat bars cater to the busy lifestyle and nutritional needs of pregnant and breastfeeding women. ### Who This Affects Most - **Baby Food:** The baby food industry can explore the expansion of their product lines to include nutritious snacks for expectant and breastfeeding mothers. - **Prenatal Supplements:** The prenatal supplements industry can innovate by creating convenient and tasty alternatives like soft-baked oat bars that offer essential nutrients for pregnant and breastfeeding women. - **Snack Foods:** The snack foods industry can capitalize on the demand for healthier and on-the-go options by incorporating prenatal nutrition bars into their product range. ## Related on Trend Hunter - [Maternity-Supporting Snack Lines](https://www.trendhunter.com/trends/nutrizoe.md) - [Prenatal Smoothie Mixes](https://www.trendhunter.com/trends/prenatal-smoothie-organic-valley.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Snackable Prenatal Supplements](https://www.trendhunter.com/trends/prenatal-supplement1.md) - [Satiating Soft-Baked Bars](https://www.trendhunter.com/trends/hearty-bars.md) - [Refrigerated Oat Bars](https://www.trendhunter.com/trends/refrigerated-oat-bars.md) - [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md)