# Immunity-Boosting Prenatal Vitamins These Prenatal Multivitamins Promote Immune Function By Katherine Pendrill | Published 2017-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prenatal-multivitamins References: [prnewswire](http://www.prnewswire.com/news-releases/new-rainbow-light-vibrance-premium-multivitamin-line-launches-supports-millennials-on-the-go-lifestyles-300411331.html) & [rainbowlight](https://www.rainbowlight.com/our-product/prenatal-health/prenatal-multivitamin-plus-energy-support.html) In an effort to help pregnant and nursing women feel their best, Rainbow Light has released a new [prenatal multivitamin](https://www.trendhunter.com/trends/fertility-multivitamin) created with immune support. Made from food-based ingredients that are easy to digest, the vitamins are a simple way for pregnant and nursing moms to get the nutrients they need. Rainbow Light Vibrance Prenatal Multivitamin plus Immune Support is a nutritional vitamin designed to meet the needs of expectant mothers and their babies, as well as those of nursing moms. The vitamins are made up of a research-based formula that contains iron for metaboloism and red blood cell production, [vitamin D for healthy bones](https://www.trendhunter.com/trends/centrum-vitamin-d-boost-multivitamin) and teeth, and folate to promote the baby's brain and spinal development. Additionally, the vitamins contain citrus bioflavonoids, vitamin C and zinc, all of which promote a healthy immune system. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Immunity-boosting Prenatal Vitamins:** Food-based prenatal vitamins designed to enhance immune function for pregnant and nursing mothers. - **Research-based Multivitamin Formulas for Pregnant Women:** Developing food-based ingredients multivitamins that include nutrients that support fetal and maternal health. - **Functional Multivitamins with Immune Boosting Properties:** Multivitamins combined with citrus bioflavonoids, vitamin C, and zinc to promote a healthy immune system for pregnant and nursing moms. ### Who This Affects Most - **Pharmaceutical Industry:** Developing immunity-boosting formulas with food-based vitamins and minerals for pregnant and nursing mothers. - **Supplements Industry:** Creating research-based vitamin formulas to meet the nutritional needs of pregnant women that support fetal and maternal health. - **Health and Wellness Industry:** Offering functional food-based multivitamins for pregnant and nursing moms that promote a healthy immune system. ## Related on Trend Hunter - [Baby-Friendly Immunity Supplements](https://www.trendhunter.com/trends/baby-immune-support.md) - [Family-Targeted Immune Support Supplements](https://www.trendhunter.com/trends/immune-support-supplement.md) - [Prenatal Multi-Vitamin Formulations](https://www.trendhunter.com/trends/prenatal-multi.md) - [Two-Step Prenatal Supplements](https://www.trendhunter.com/trends/hum-prenatal-multivitamin.md) - [Vitamin-Packed Immune Supplements](https://www.trendhunter.com/trends/emergen-c.md) - [Pre-Maternity Dietary Supplements](https://www.trendhunter.com/trends/centrum-conception.md) - [Prenatal Vitamin Supplements](https://www.trendhunter.com/trends/pink-stork.md) - [13-in-1 Immunity Gummies](https://www.trendhunter.com/trends/immun.md) - [On-the-Go Multivitamin Support](https://www.trendhunter.com/trends/onthego-multivitamin-support.md)