# Prenatal Multivitamin Gummies OLLY's The Essential Prenatal Multi Boasts Folic Acid and DHA By Jana Pijak | Published 2020-05-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/prenatal-multivitamin References: [olly](https://www.olly.com/products/the-essential-prenatal-multi) The Essential Prenatal Multi by [OLLY](https://www.trendhunter.com/trends/delightful-iron) is a prenatal multivitamin that is offered in a convenient gummy candy format. The candy-like vitamin boasts a citrus flavor profile consisting of clementines, meyer lemons and ruby red grapefruit. Featuring 60 gummies per pack, OLLY's The Essential Prenatal Multi is infused with folic acid that helps a baby's healthy growth and development during pregnancy along with Omega-3 DHA -- "extracted from a purified marine source" and described as a source of healthy fats for both mom and baby. Additionally, the prenatal multivitamin formula contains immunity-boosting vitamin D and requires users to take two gummies daily. While [gummy candy vitamins](https://www.trendhunter.com/trends/sirio-xtragummies) have been around for quite some time, supplements previously marketed towards children are now more and more common among adults -- thanks to a convenient and tasty format that makes sticking to healthy routines easier than ever. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 56% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Prenatal Multivitamin Gummies:** Opportunity for innovative prenatal multivitamin products in gummy candy format for pregnant women. - **Convenient and Tasty Supplements:** Potential for adult supplement market growth with convenient and tasty formats like gummy candy vitamins. - **Expanding Adult Supplement Market:** Increasing demand for adult supplements as more products previously marketed towards children become common among adults. ### Sectors Adopting This - **Health and Wellness:** Disruptive innovation opportunities in the health and wellness industry by developing innovative prenatal multivitamin gummy candy products. - **Food and Beverage:** Opportunities for disruption in the food and beverage industry through the development of tasty and convenient supplement formats like gummy candies. - **Pharmaceuticals:** Potential for disruptive innovation in the pharmaceutical industry by expanding the market for adult supplements and targeting pregnant women specifically with gummy candy prenatal multivitamins. ## Related on Trend Hunter - [Sugar-Free Gummy Pregnancy Supplements](https://www.trendhunter.com/trends/bassetts-vitamins-pregnancy.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md) - [Powerful Prenatal Multivitamins](https://www.trendhunter.com/trends/womens-prenatal-multivitamin.md) - [Treat-Like Kids Multivitamins](https://www.trendhunter.com/trends/childlife-essentials.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md) - [Two-Step Prenatal Supplements](https://www.trendhunter.com/trends/hum-prenatal-multivitamin.md) - [Whole Food Vitamin Gummies](https://www.trendhunter.com/trends/garden-of-life-vitamin-code.md) - [Prenatal Multi-Vitamin Formulations](https://www.trendhunter.com/trends/prenatal-multi.md) - [Prenatal Vitamin Supplements](https://www.trendhunter.com/trends/pink-stork.md)