# Nourishing Prenatal Gummies SmartyPants Gummy Vitamins are Delicious and Socially Conscious By Jana Pijak | Published 2017-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prenatal-gummies References: [amazon](https://www.amazon.ca/SmartyPants-Gummy-Vitamins-Multivitamin-Methylcobalamin/dp/B00VFYYAC4?tag=trenhunt0f-20) & [smartypantsvitamins](https://smartypantsvitamins.com/products/prenatal-complete/) [SmartyPants](https://www.trendhunter.com/trends/smartypants)' range of prenatal gummies is specially formulated for expectant mothers and features 15 essential nutrients in total. These include B12 and D3 vitamins, iodine, and Omega-3's. Additionally, this product is a rich source of folate which is known to aid with healthy nervous system development, while simultaneously enriching one's hair, skin and nails. These prenatal gummies are convenient for on-the-go enjoyment and are delicious to boot, resembling candy rather than traditional vitamins. The gummies are aviailable in [fruity flavors](https://www.trendhunter.com/trends/suku-vitamins-pms) and boast no artificial colors. Additionally, SmartyPants' prides itself on its socially conscious values, matching each vitamin bottle sold with another given to Vitamin Angels -- an organization working to provide nutrients and medicines to those without access to them. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Supplements:** There is an opportunity for supplements companies to follow SmartyPants' lead in supporting social causes. - **Convenient Prenatal Nutrition:** Expectant mothers are seeking more convenient and enjoyable ways to consume essential nutrients like those found in SmartyPants' prenatal gummies. - **Candy-like Supplements:** The success of SmartyPants' candy-like prenatal gummies demonstrates a market for fun, flavorful supplements in the industry. ### Industries Being Reshaped - **Supplements and Vitamins:** With increasing interest in prenatal and well-being supplements, there is a big opportunity to innovate in the supplement industry. - **Food and Beverage:** Food and beverage brands might identify new opportunities to appeal to health-conscious and pregnant women by offering more these kinds of snacks. - **Nonprofit and Charitable Organizations:** Charitable organizations might see interest in social impact partnerships with consumer goods focused on health and nutrition. ## Related on Trend Hunter - [All-Ages Functional Gummies](https://www.trendhunter.com/trends/smartypants.md) - [Sugar-Free Gummy Pregnancy Supplements](https://www.trendhunter.com/trends/bassetts-vitamins-pregnancy.md) - [Prenatal Multi-Vitamin Formulations](https://www.trendhunter.com/trends/prenatal-multi.md) - [Nutritious Gummy Products](https://www.trendhunter.com/trends/smart-gummy.md) - [Prenatal Vitamin Supplements](https://www.trendhunter.com/trends/pink-stork.md) - [Powerful Prenatal Multivitamins](https://www.trendhunter.com/trends/womens-prenatal-multivitamin.md) - [Sugar-Free Gummy Supplements](https://www.trendhunter.com/trends/smartypants-vitamins-sugar-free.md) - [Snackable Prenatal Supplements](https://www.trendhunter.com/trends/prenatal-supplement1.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md)