# Low-Sugar Premium Wines Cupcake LightHearted Chardonnay Has Less Than a Gram of Sugar Per Serving By Laura McQuarrie | Published 2020-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-wine References: [businesswire](https://www.businesswire.com/news/home/20200701005213/en) & [cupcakevineyards](http://www.cupcakevineyards.com) [Cupcake Vineyards](https://www.trendhunter.com/trends/ready-to-serve-mimosas) is launching Cupcake LightHearted as a low-sugar, lower-calorie premium wine. The new lineup comes in at just 80 calories, 8% alcohol by volume and less than a gram of sugar per five-ounce serving. As described by Jessica Tomei, Winemaker for Cupcake Vineyards, "I created Cupcake LightHearted after realizing there wasn’t a [lower-calorie and lower-alcohol wine](https://www.trendhunter.com/trends/lightinalcohol-wines) option on the market that was delicious and complemented my active lifestyle." Cupcake LightHearted promises to appeal to consumers for having 20% fewer calories than leading hard seltzers, plus a formula that's vegan, gluten-free and low-carb. While the premium Cupcake LightHearted products are lower in alcohol, they promises to be just as full-flavor as ever in Pinot Grigio, Rosé, Pinot Noir and Chardonnay varietals. Image Credit: Cupcake Vineyards ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Wines:** The increasing demand for low-sugar wines presents an opportunity for winemakers to innovate and cater to health-conscious consumers. - **Lower-calorie Alcoholic Drinks:** The trend towards lower-calorie alcoholic options creates an opportunity for beverage companies to develop and market innovative products that appeal to fitness-conscious consumers. - **Vegan, Gluten-free, and Low-carb Wines:** There is a growing demand for vegan, gluten-free, and low-carb wines, which presents an opportunity for winemakers to explore new formulations and cater to consumers with specific dietary needs. ### Sectors Adopting This - **Wine Industry:** The wine industry can leverage the demand for low-sugar, lower-calorie, vegan, gluten-free, and low-carb wines by innovating and developing new products that cater to health-conscious consumers. - **Alcoholic Beverage Industry:** The alcoholic beverage industry can leverage the trend towards lower-calorie alcoholic options by developing and marketing innovative new products that appeal to fitness-conscious consumers. - **Health and Wellness Industry:** The demand for low-sugar, low-calorie, vegan, gluten-free, and low-carb wines presents an opportunity for the health and wellness industry to partner with winemakers and promote these products as part of a healthy lifestyle. ## Related on Trend Hunter - [Low-Alcohol White Wines](https://www.trendhunter.com/trends/sliced-chardonnay.md) - [Buttery Low-ABV Chardonnays](https://www.trendhunter.com/trends/bread-butter-chardonnay-sliced.md) - [Juicy Sessionable Wines](https://www.trendhunter.com/trends/moscato-based-wine.md) - [RTD Premium Chardonnays](https://www.trendhunter.com/trends/butter-wines.md) - [Low-Calorie Dealcoholized Wines](https://www.trendhunter.com/trends/sparkling-blanc.md) - [Low-Calorie Full-Flavored Wines](https://www.trendhunter.com/trends/svelte-wine.md) - [Fruit-Forward Low-Calorie Wines](https://www.trendhunter.com/trends/lowcalorie-wines.md) - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md) - [Zero Sugar Wine Ranges](https://www.trendhunter.com/trends/zero-sugar-wines.md)