# pH-Balanced Purified Waters The PepsiCo 'LIFEWTR' Premium Waters Feature Emerging Artist Artwork By Michael Hemsworth | Published 2016-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-water References: [foodbev](http://www.foodbev.com/news/pepsico-launches-new-premium-bottled-water-range-featuring-label-designs-by-emerging-artists/) & [pepsico](http://www.pepsico.com) The market for premium water products is focusing much more on lifestyle than ever, which is evident with the [PepsiCo](https://www.trendhunter.com/trends/marsai-martin) 'LIFEWTR' varieties. Set to debut in the United States starting in February 2017, the PepsiCo 'LIFEWTR' is a new kind of water that has been [purified, pH-balanced and treated with electrolytes](https://www.trendhunter.com/trends/lth-supplement-line). This helps to enhance the overall taste of the water to be more crisp and refreshing in comparison to other bottled waters on the market. The branding for the PepsiCo 'LIFEWTR' premium waters has been created by emerging artists with [vibrant, chromatic imagery](https://www.trendhunter.com/trends/Rithms-Enlite) that helps to make them visually pop off store shelves. Speaking on this packaging approach, President of Global Beverage Group - PepsiCo, Brad Jakeman, said, "Our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity -- and source of creation -- linked to the brand’s core." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Premium Water Lifestyle Trend:** As the market for premium water products is focusing much more on lifestyle than ever, there is an opportunity to create more unique and healthy beverage offerings that incorporate visual branding, like the PepsiCo 'LIFEWTR' varieties. - **Emerging Artist Label Trend:** Brands can utilize emerging artists to create unique and vibrant packaging labels, like PepsiCo 'LIFEWTR,' to help make their products stand out on store shelves and generate buzz among consumers. - **Ph-balanced Water Trend:** The use of electrolytes and pH-balancing in water products like PepsiCo 'LIFEWTR' can create a more flavorful and refreshing drinking experience, highlighting an opportunity for beverage companies to create healthier and innovative premium water products. ### Who This Affects Most - **Beverage Industry:** There is an opportunity for the beverage industry to focus on creating more unique and healthy beverage offerings, creating a new premium-water lifestyle trend that will resonate with consumers. - **Art and Design Industry:** Utilizing emerging artists for packaging labels presents an opportunity for the art and design industry to expand their client base and tap into new business partnerships. - **Health and Wellness Industry:** incorporating electrolytes and pH-balancing in premium drinking water products like PepsiCo 'LIFEWTR' is an opportunity for the health and wellness industry to create and market healthier and innovative drinking water products. ## Related on Trend Hunter - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Athlete-Backed Social Good Campaigns](https://www.trendhunter.com/trends/lebron-james-and-lifewtr.md) - [Black Artist-Promoting Campaigns](https://www.trendhunter.com/trends/marsai-martin.md) - [Electrolyte-Rich Protein Waters](https://www.trendhunter.com/trends/pwr-lift-1.md) - [Latin American Hydration Debuts](https://www.trendhunter.com/trends/pepsico-1.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md) - [Electrolyte-Enhanced Flavored Waters](https://www.trendhunter.com/trends/powerade-power-water.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md)