# Rugged Design-Conscious Packs The Topo Designs Rover Pack Premium Urban Backpack is Durable By Michael Hemsworth | Published 2020-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/premium-urban-backpack References: [thegadgetflow](https://thegadgetflow.com/portfolio/urban-backpack/) & [topodesigns](https://topodesigns.com/products/rover-pack-premium/?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The [Topo Designs](https://www.trendhunter.com/trends/global-travel-bag) Rover Pack premium urban backpack is a durable accessory for consumers who are looking for a way to carry their essentials with them without losing sight of dependability or style. The backpack features an all-black design that hides a number of rugged features throughout including a ripstop base with a TPE coating, 1000D nylon cinch-top upper and much more. The accessory can hold laptops up to 15-inches, which makes it an ideal solution for commuters seeking a way to keep their technology stowed alongside their everyday essentials. The Topo Designs Rover Pack premium urban backpack is part of the increasing popularity of adventure-ready accessories as consumers opt to show off [rugged fashions](https://www.trendhunter.com/trends/topologie-1) as a style choice instead of only for utilitarian purposes. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Adventure-ready Accessories:** Create durable and stylish accessories that can withstand rugged conditions, appealing to consumers who want to show off their adventurous side. - **Commuter-friendly Technology Storage:** Design backpacks with dedicated compartments for laptops and other technology, catering to commuters who need to carry their devices securely and conveniently. - **Fashionable Rugged Fashions:** Tap into the growing trend of using rugged fashions as a style statement, offering consumers fashionable options that prioritize durability. ### Sectors Adopting This - **Outdoor Gear and Apparel:** Develop rugged and durable gear and apparel options for outdoor enthusiasts who value both style and functionality. - **Technology Accessories:** Create backpacks and accessories tailored specifically to storing and protecting laptops and other technology devices during daily commutes. - **Fashion:** Combine fashion-forward designs with durable materials to offer consumers stylish clothing and accessories that can withstand the rigors of an active lifestyle. ## Related on Trend Hunter - [Versatile 30L Travel Back Packs](https://www.trendhunter.com/trends/30l-travel-pack.md) - [Intentionally Rustic Commuter Backpacks](https://www.trendhunter.com/trends/waterfield-designs-vitesse-backpack.md) - [Adventurous Rolling Travel Luggage](https://www.trendhunter.com/trends/global-travel-bag.md) - [Extra-Rugged Everyday Backpack Designs](https://www.trendhunter.com/trends/yeti-ranchero.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Outdoor Adventure Commuter Packs](https://www.trendhunter.com/trends/patagonia-refugio-daypack-30l.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [EDC Urbanite Backpack Designs](https://www.trendhunter.com/trends/traverse-backpack.md) - [Retro Militant Backpack Designs](https://www.trendhunter.com/trends/waxed-canvas-backpack.md)