# Radiant Toothpaste Packaging Dentisse's Premium Toothpaste Products Come in Upscale Tubes By Laura McQuarrie | Published 2016-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-toothpaste References: [dentisse](https://www.dentisse.com/store/dentisse-natural-reflection-toothpaste-with-flouride/) In order to set itself apart from the masses, Dentisse created colorful jewel-toned tubes for its Natural Reflection and Pro Natural Reflection premium toothpaste products. Most toothpaste tubes favor the use of white elements, since this color is often associated with a bright smile that's both fresh and clean. These packaging designs from Dentisse feature a sophisticated look that diverges from this conventional color scheme. In place of stripes and bold graphics, Dentisse uses [botanical illustrations of mint leaves](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste) to suggest its 'Radiant Mint' flavor. On the packages, the brand calls out only a few key product features, such as its [polishing and whitening properties](https://www.trendhunter.com/trends/whiten-toothpaste). From afar, this [colorful toothpaste packaging design](https://www.trendhunter.com/trends/mysweetsmile) resembles a high-end cosmetic product versus an ordinary oral care item. As such, it may even be an item that people purposefully leave out on a bathroom counter in order to fully appreciate its aesthetics. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Colorful Toothpaste Packaging:** Opportunity to disrupt the toothpaste industry by creating packaging designs that diverge from conventional color schemes, appealing to consumers looking for a unique and sophisticated product. - **Botanical Illustrations:** Disruptive innovation opportunity to incorporate botanical illustrations in packaging designs to create a more visually appealing and nature-inspired product. - **Upscale Oral Care Products:** Opportunity to create premium oral care products that resemble high-end cosmetic items, appealing to consumers who value aesthetics and luxury. ### Industries Being Reshaped - **Personal Care Products:** Innovation opportunity in the personal care industry to introduce colorful and visually appealing packaging designs for toothpaste and other oral care products. - **Cosmetics:** Opportunity to expand into the cosmetics industry by creating toothpaste products with high-end packaging designs that resemble cosmetic items. - **Packaging Design:** Disruptive innovation opportunity in the packaging design industry to create unique and sophisticated designs for oral care products, diverging from conventional color schemes. ## Related on Trend Hunter - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Millennial-Targeted Toothpaste](https://www.trendhunter.com/trends/sensodyne-nourish.md) - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md)