# Premium Textile Exhibits Vlisco's Exhibit at Museum Helmond Celebrates 170 Years of the Brand By Jana Pijak | Published 2017-07-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/premium-textile References: [frameweb](https://www.frameweb.com/news/vlisco-s-vibrant-history-jumps-off-the-walls-at-museum-helmond) & [vlisco](https://www.vlisco.com/en/) Vlisco is a premium textile brand known for its elegant and eye-catching creations. The 170-year-old company's most memorable works were recently on display at an [exhibit celebrating its history](https://www.trendhunter.com/trends/archival-exhibition) and vibrant future. Located in the southern Netherlands, Museum Helmond was the site of the exhibit which took visitors on a historic tour of Vlisco's evolution, while spotlighting the brand's most famed fabric prints. The immersive exhibit paired [floor-to-ceiling fabric sculptures](https://www.trendhunter.com/trends/olga-de-amaral) with fashion design offerings, along with framed wall art that tied each vignette together. Additionally, the presentation spotlighted the work of [five African designers](https://www.trendhunter.com/trends/design-in-west-africa) who worked with Vlisco fabrics to create signature art for the event. Alongside the five artists, African artisan and fabric seller Nana Benz was also honored in a film installation within the exhibit. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 91% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Premium Textile Exhibits:** Opportunity for textile brands to create immersive exhibits showcasing their history and future creations. - **Fashion Design Collaborations:** Collaborating with artists and designers to create unique signature art using textile fabrics for exhibitions. - **Honoring Artisan Contributions:** Recognizing and celebrating the contributions of artisans and fabric sellers through dedicated installations and exhibits. ### Who This Affects Most - **Textile:** Textile companies can create interactive exhibits to engage consumers and showcase their brand history. - **Fashion:** Fashion designers can collaborate with textile brands to create unique art pieces for exhibitions. - **Art:** Art galleries and museums can curate exhibits that highlight the contributions of artisans and fabric sellers. ## Related on Trend Hunter - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Celebratory Anniversary Exhibitions](https://www.trendhunter.com/trends/kway-exhibition.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Textile Pattern Showcasings](https://www.trendhunter.com/trends/ikea-museum-magical-patterns.md) - [Jacquard Textile Design Exhibitions](https://www.trendhunter.com/trends/in-the-borderlands.md) - [Curated Vintage Fashion Exhibitions](https://www.trendhunter.com/trends/lillys-vintage-vault.md) - [Sensorial Textile Exhibitions](https://www.trendhunter.com/trends/sylvie-johnson.md) - [Luxury Brand Exhibitions](https://www.trendhunter.com/trends/loro-piana-exhibit.md) - [Craftsmanship-Centric Artful Exhibitions](https://www.trendhunter.com/trends/crafted-world-exhibition.md)