# Premium Snack Bar Companies Get Golden Makes Strides with Two Flavor Variations By Kalin Ned | Published 2022-10-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/premium-snack-bar References: [getgolden](https://getgolden.com/collections/all)  [Get Golden](https://www.trendhunter.com/trends/get-golden-snack-bars) is a new and premium snack bar company, founded by Jenelle Manzi who is a ballerina. Based in New York City, the focus of the brand is making deliciously luxurious snack bars available to consumers. The recipes aim to strike the perfect balance between health and indulgence. Manzi wanted to "create a product that would help us all to be our most energized, vibrant selves." The two [premium snack bar varieties](https://www.trendhunter.com/trends/madagascar-vanilla-snack-bar), offered by Get Golden, are the Classic Caramel Snack Bar and the Chocolate Sea Salt Snack Bar. Certainly, these are extremely popular and timeless flavors that are sure to capture attention on the market. The recipes are [gluten-free and vegan](https://www.trendhunter.com/trends/junkless-protein-bars), offering six grams of protein per serving. Image Credit: Get Golden ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 55% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Luxury Snack Bars:** The trend of premium snack bars, like Get Golden's offerings, provides an opportunity for companies to create high-end, indulgent snack options that are also healthy. - **Gluten-free and Vegan Snacks:** With the rise in popularity of gluten-free and vegan diets, there is a trend in creating snack foods like Get Golden's bars that cater to these dietary restrictions. - **Healthy Indulgence:** The trend of striking a balance between health and indulgence, as seen in Get Golden's snack bars, creates opportunities to innovate in the snack food industry by offering guilt-free treats. ### Who This Affects Most - **Snack Foods:** Companies in the snack food industry can expand their offerings by incorporating high-end, indulgent snack options that are also healthy, like Get Golden's bars. - **Gluten-free and Vegan Products:** The rise of gluten-free and vegan diets creates opportunities in the food industry to create snack foods that cater to these dietary restrictions, like Get Golden's bars. - **Health and Wellness:** Companies in the health and wellness industry can explore snack food options that strike a balance between health and indulgence, like Get Golden's bars, to provide guilt-free treats to consumers. ## Related on Trend Hunter - [Nutritionally Dense Snack Bars](https://www.trendhunter.com/trends/get-golden-snack-bars.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Double-Coated Protein Bars](https://www.trendhunter.com/trends/david-protein-bronze.md) - [Tasty Vegan-Friendly Snack Bars](https://www.trendhunter.com/trends/jade-joy-wellbeing-bars.md) - [Nutritious Breakfast Bars](https://www.trendhunter.com/trends/superfood-energy-bar-peanut-chocolate-bar.md) - [Free-From Drizzled Granola Bars](https://www.trendhunter.com/trends/junkless-drizzled.md) - [Indulgent Protein Bars](https://www.trendhunter.com/trends/alani-protein-bars.md) - [Clean-Label Energy Bars](https://www.trendhunter.com/trends/jambar.md) - [Family-Friendly Snack Bars](https://www.trendhunter.com/trends/gomacro-bars.md)