# Premium Shake Releases Smashburger Unveils Two New Indulgent, Banana-Forward Treats By Georgia Wray Norsten | Published 2025-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-shake References: [prnewswire](https://www.prnewswire.com/news-releases/smashburger-shakes-things-up-with-two-new-summer-sips-banana-and-banana-chocolatey-chip-shakes-302434182.html?tc=eml_cleartime) & [smashburger](https://smashburger.com/?123456)  Smashburger® has announced the rollout of two premium shake creations just in time for summer: the 'Banana Shake' and the indulgent 'Banana Chocolatey Chip Shake.' Crafted with rich Häagen-Dazs® vanilla ice cream and real banana purée, these new additions bring a nostalgic twist to the brand’s signature [hand-spun lineup](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake). The Banana Chocolatey Chip Shake takes flavor a step further with [Denali](https://www.trendhunter.com/trends/smashburger-shakes) chocolatey chips blended in and sprinkled on top, finished with whipped cream for a velvety, crave-worthy finish. Guests can also upgrade any shake by adding chocolate chips for an extra layer of melt-in-your-mouth decadence. Available nationwide starting April 22, these seasonal shakes pair perfectly with summer vibes and Smashburger’s bold flavor promise. And with Shake Happy Hour offering 50% off all shakes every Friday from 2–5 PM through July 31, fans have even more reason to sip into the season. Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 49% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Flavor Revivals:** The resurgence of banana and chocolate chip combinations in premium shakes taps into consumer desires for nostalgic taste experiences. - **Seasonal Menu Adaptations:** Introducing limited-time summer shakes demonstrates how aligning product offerings with seasonal themes can generate excitement and increase customer engagement. - **Enhanced Value Promotions:** Special pricing during off-peak hours exemplifies how strategic discount promotions can drive traffic and increase sales in the quick-service industry. ### Where This Applies - **Quick-service Restaurants:** Innovative shake offerings in fast food chains highlight opportunities to differentiate through menu diversification and premium ingredients. - **Ice Cream and Dairy Desserts:** The partnership with Häagen-Dazs for shake bases underscores collaboration potential in the frozen dessert sector to elevate product quality and appeal. - **Food and Beverage Promotion:** Creating hourly-specific discounts reflects the growing importance of precise marketing strategies to boost sales and optimize customer traffic patterns. ## Related on Trend Hunter - [Indulgent Drinkable Dessert Shakes](https://www.trendhunter.com/trends/smashburger-shakes.md) - [Holiday-Themed Milkshake Menus](https://www.trendhunter.com/trends/smashburger-holiday-milkshakes.md) - [Festive Blended Milkshakes](https://www.trendhunter.com/trends/festive-blended-milkshake.md) - [Nutty Cookie Dough Milkshakes](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake.md) - [Banana Cream Pie Shakes](https://www.trendhunter.com/trends/banana-cream-pie-shake.md) - [Creamy Banana Pudding Shakes](https://www.trendhunter.com/trends/banana-wafer-shake.md) - [Banana Pudding-Flavored Shakes](https://www.trendhunter.com/trends/new-banana-pudding-shake.md) - [Summertime Dessert Milkshakes](https://www.trendhunter.com/trends/shake-shack-shake.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md)