# Premium Pickle Offerings Subway is Celebrating National Pickle Day with Premium Pickles By Katherine Pendrill | Published 2022-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-pickles References: [foodgressing](https://foodgressing.com/lays-dill-pickle-chips-at-subway-subways-new-premium-pickles/) & [restaurantbusinessonline](https://www.restaurantbusinessonline.com/food/subways-next-menu-upgrade-pickleshttps://www.restaurantbusinessonline.com/food/subways-next-menu-upgrade-pickles)  [Subway](https://www.trendhunter.com/trends/spicy-dill-pickle-chips) is celebrating celebrate National Pickle Day by bringing back Lay's Dill Pickle Chips and by adding new premium pickles to the brand's menu. In honor of National Pickle Day, Subway has launched several tangy new promotions. The first is a collaboration with Lay's to bring back Lay’s Pickle Chips to Subway restaurants for a limited time. Part of this partnership also includes the launch of a Pickleball Sweepstakes, which involves pickleballer Eli Manning awarding one lucky winner with free Subway sandwiches and [Frito-Lay’s](https://www.trendhunter.com/trends/dill-pickle-hot-cheetos) snacks for an entire year. To enter pickleballers simply have to upload a photo or video of themselves playing pickleball to TikTok or [Instagram](https://www.trendhunter.com/trends/chamoy-mega) with the contest hashtags. For fans who want even more pickle-goodness, Subway is also serving up new premium pickles, which the fast food chain describes as "now thicker, crunchier, and with even more dill flavor." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 36% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Pickles:** There's an opportunity for innovative food companies to create and market premium and unique pickles. - **Pickle Collaborations:** There's an opportunity for businesses to create collaborations with other companies to promote their pickles and other products. - **Pickleball Marketing:** There's an opportunity for businesses to use unique sports like Pickleball in their marketing campaigns and engage their audiences. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can capitalize on the growing demand for unique and premium pickle products and expand their offerings. - **Collaboration:** There's an opportunity for companies in various industries to collaborate and promote their products, just like Subway and Lay's Pickle Chips collaboration. - **Sports and Fitness:** There's an opportunity for businesses to use sports events like Pickleball tournaments to reach out to their audiences and increase their brand visibility. ## Related on Trend Hunter - [Spiced Pickle QSR Chips](https://www.trendhunter.com/trends/spicy-dill-pickle-chips.md) - [Paddle Spot-Inspired Sandwiches](https://www.trendhunter.com/trends/pickleball-club-sandwich.md) - [Pickle-Flavored Snack Chips](https://www.trendhunter.com/trends/pickle-jimmy-chips.md) - [Celebratory Sandwich Meal Deals](https://www.trendhunter.com/trends/subway-meal-deal.md) - [Tangy Pickle Cream Cheeses](https://www.trendhunter.com/trends/pickle-de-gallo-schmear.md) - [Pickle-Forward QSR Menus](https://www.trendhunter.com/trends/jimmy-johns2.md) - [Decadent Footlong Cookies](https://www.trendhunter.com/trends/footlong-cookies.md) - [Footlong Potato Chips](https://www.trendhunter.com/trends/baked-lays-footlong.md) - [Pickle-Flavored Mochi Bites](https://www.trendhunter.com/trends/pickle-mochi-ice-cream.md)