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# Affordable Premium Phones
The Axon 7 Mini Offers a Number Of Premium Features At a Low Price

By Rahul Kalvapalle | Published 2016-10-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/premium-phone
References: [techcrunch](https://techcrunch.com/2016/10/17/zte-mini/) & [zteusa](https://www.zteusa.com/axon7mini/)

Chinese telecommunications technology company [ZTE](https://www.trendhunter.com/trends/satellitemessaging-chinese-smartphone) has gone ahead and launched a brand new smartphone, dubbed the Axon 7 Mini, that is designed to offer some of the features that you'd only come to associate with a true premium phone at a price that is more reminiscent of mid-tier devices.

This Android device is available for less than $300, but offers a range of quality features such as stereo speakers with [Dolby](https://www.trendhunter.com/trends/aetherion-projector) [Atmos](https://www.trendhunter.com/trends/jbl-dolby-atmos-soundbar) compatibility, dual SIM card slots and a powerful 8-megapixel front camera. Elsewhere, the device offers 32 GB of storage and 3 GB of RAM.

By offering a healthy blend of basic and high-end features, the Axon 7 Mini manages to offer a healthy balance between premium phone features and mid-tier price, something that will appeal to upwardly mobile segments of the cellphone market.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 13% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Affordable Premium Phones:** The trend of low-cost premium smartphones is disrupting the high-end smartphone market.
- **High-end Features at Mid-tier Price:** The trend of offering basic and high-end features in mid-tier smartphones is catering to the budget-conscious but sophisticated user segment.
- **Balancing Price and Quality:** The trend of balancing premium features with mid-tier prices is creating opportunities to attract upwardly mobile segments of the market.

### Where This Applies

- **Smartphone Manufacturing:** There is an opportunity for smartphone manufacturers to tap into the budget-conscious segment of the smartphone market by offering low-cost premium smartphones.
- **Technology Retail:** Retailers who can offer low-cost, high-quality smartphones can capture the attention and loyalty of budget-conscious consumers who still want premium features.
- **Telecommunications:** Telecom companies can meet the needs of up-and-coming segments of the market by offering a healthy balance of basic and high-end features in their mid-tier smartphones.

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