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# Posh Pet Accessories
Lisa Vanderpump is Selling Premium Pet Accessories Through Petco

By Laura McQuarrie | Published 2016-12-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/premium-pet-accessories
References: [vanderpumppets](https://vanderpumppets.com/) & [petco](http://www.petco.com/shop/en/petcostore/brand/vanderpump-pets)

Lisa Vanderpump is a British restaurateur, author, actress and TV personality who is passionate about animals, so it comes as no surprise that the star has now launched a series of exclusive premium pet accessories through [Petco](https://www.trendhunter.com/trends/my-human).

The 'Vanderpump Pets' accessory, clothing and carrier collection includes a range of charming products for pets and pet owners. Those who are familiar with seeing Vanderpump on Bravo's The Real Housewives of Beverly Hills will recognize how on-brand the collection is, especially since it features [novelty plush dog toys](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy) in the shape of wine bottles, pink bras with rope straps and even Hanky the swan.

As Vanderpump herself says: "Purchasing these products not only benefits you and your dog, but dogs internationally through a portion of the proceeds going to the [Vanderpump Dog Foundation](https://www.trendhunter.com/trends/custom-lipsticks)."

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### What's Driving This Trend

- **Premium Pet Accessories:** Lisa Vanderpump's exclusive collection of premium pet accessories offers an opportunity for businesses to tap into the growing demand for high-end pet products.
- **Novelty Pet Toys:** The novelty plush dog toys in Vanderpump's collection highlight the potential for businesses to create unique and fun pet toys that stand out in the market.
- **Philanthropy and Pet Products:** Vanderpump's commitment to donating a portion of the proceeds to the Vanderpump Dog Foundation showcases the opportunity for businesses to combine pet products with charitable initiatives.

### Who This Affects Most

- **Pet Retail:** Pet retailers can leverage Vanderpump's collection to attract affluent customers who are willing to invest in premium pet accessories.
- **Pet Fashion:** The clothing and accessory line in Vanderpump's collection opens up avenues for businesses in the pet fashion industry to create stylish and trendy products for pets and their owners.
- **Pet Toy Manufacturing:** The success of Vanderpump's novelty plush dog toys presents an opportunity for businesses in the pet toy manufacturing industry to design and produce innovative and playful toys for pets.

## Related on Trend Hunter

- [Luxury Dog Accessories](https://www.trendhunter.com/trends/celine-1.md)
- [British Lifestyle Pet Products](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company.md)
- [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md)
- [Luxurious Canine-Celebrating Events](https://www.trendhunter.com/trends/world-dog-day.md)
- [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md)
- [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md)
- [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md)
- [Colorful Textile Pet Accessories](https://www.trendhunter.com/trends/probapaws.md)
- [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md)
