# Organic Premium Olive Oils Kosterina Launched a New Organic EVOO, Delivering on Taste & Refinement By Kalin Ned | Published 2021-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-olive-oils References: [kosterina](https://www.kosterina.com/products/everyday-evoo-500ml?variant=39514306478116) [Kosterina](https://www.trendhunter.com/trends/kosterina-2) just launched the new Organic Everyday EVOO (Extra Virgin Olive Oil) to encourage home cooks to use its premium olive oils liberally in the kitchen. Known for the exceptional quality of its products, the brand cold-presses its goods in Koroni, Greece, and uses 100% Koroneiki early harvest olives. The texture and taste of the Organic Everyday Extra Virgin Olive Oil are silky and luxurious. The flavor singles itself out with mild, fruity notes that seamlessly blend with one's dish, without overpowering it. The [cold-pressed recipe](https://www.trendhunter.com/trends/the-olive-oil-guy) is ideal for roasting, sauteing, baking, and more. Compared to store-bought oils, Kosterina's premium olive oil is decidedly superior with a [polyphenol count of 300 mg/kg](https://www.trendhunter.com/trends/odysea-good-for-you-polyphenol-extra-virgin-olive-oil) (this is 6x the average). In addition, the oil "stands up to heat beautifully" and is able to maintain its luxurious flavor at a smoke point of over 400° F. This premium olive oil is designed with cooks in mind. Image Credit: Kosterina ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 70% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Organic Extra Virgin Olive Oil:** Brands can innovate by launching more varieties of premium organic extra-virgin olive oils that offer unique taste notes. - **Cold-pressed Cooking Oils:** The trend for cold-pressed cooking oils is on the rise, signaling an opportunity for brands to create innovative products with different health benefits. - **Smoke-point Testing:** Smoke-point testing like Kosterina's can be an opportunity for brands to develop superior oils that maintain their premium taste at high heat without smoke or burning. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry can capitalize on the trend for premium organic cooking oils with innovative offerings that cater to evolving consumer preferences. - **Health and Wellness Industry:** The growing interest in cold-pressed oils signifies an opportunity for the health and wellness industry to incorporate these oils into products with purported health benefits. - **Agriculture Industry:** The agriculture industry can capitalize on smoke-point testing to create superior oils that can withstand high heat and match consumer preferences for healthier cooking oils. ## Related on Trend Hunter - [Health-Conscious OIive Oils](https://www.trendhunter.com/trends/kosterina-2.md) - [Olive Oil Subscription Services](https://www.trendhunter.com/trends/olive-oil-scubscription-service.md) - [Early-Harvest Olive Oils](https://www.trendhunter.com/trends/early-harvest-extra-virgin-olive-oil.md) - [Limited-Edition Olive Oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil.md) - [Fresh Homegrown Cooking Oils](https://www.trendhunter.com/trends/good-cooking-oils.md) - [Potent Quality Avocado Oils](https://www.trendhunter.com/trends/pure-organic-avocado-oil.md) - [Refreshingly Flavored Olive Oils](https://www.trendhunter.com/trends/green-goddess-olive-oil.md) - [High-Phenolic Olive Oils](https://www.trendhunter.com/trends/high-phenolic-olive-oil.md) - [Modern Organic Olive Oils](https://www.trendhunter.com/trends/organic-olive-oil.md)