# Monochromatic Nut Butter Branding These Premium Nut Butters Were Made with Nutritious Ingredients By Mishal Omar | Published 2017-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-nut-butters References: [thedieline](http://www.thedieline.com/blog/2017/2/6/royal-nut-co-butters) & [swearwords.au](http://www.swearwords.com.au/) These premium nut butters are offered by the nut and spice brand '[Royal Nut Co.](https://www.trendhunter.com/trends/seasoned-macadamia-nuts),' which enlisted the Australian creative agency 'Swear Words' to design the branding for its new collection. The brand offers a series of butters that are becoming increasingly common on the market, as well as some that are less common. The most common butter the brand offers is almond, while the rest are a mix of different ingredients. Other products include a Royal with mixed nuts, a [hazelnut butter](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread), an '[ABC](https://www.trendhunter.com/trends/almond-butter-and-chocolate-masterclass) Chia' that contains almonds, brazil nuts, cashews and chia seeds, and a pistachio butter. The products come in small glass jars with simple labels that differentiate from one another with their monochromatic colors. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Packaging Design:** Opportunity for creative agencies to specialize in developing minimalist and monochromatic packaging designs for premium food brands. - **Niche Nut Butter Offerings:** Brands can explore creating unique and nutritious combinations of nut butters to offer on the market as a point of differentiation. - **Sustainable Glass Packaging:** Companies can develop and market nut butter products in reusable or recyclable glass jars to appeal to eco-conscious consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry could explore the potential for creating more premium and unique nut butter offerings to meet growing consumer demand. - **Creative Agency:** Creative agencies can tap into the market of minimalist and monochromatic packaging design specifically for premium food products. - **Sustainable Packaging:** Companies specializing in creating sustainable packaging solutions could promote their glass packaging products to premium food brands looking for sustainable packaging options. ## Related on Trend Hunter - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Richly Flavored Peanut Butters](https://www.trendhunter.com/trends/dark-roast-peanut-butter.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Elevated Almond Butters](https://www.trendhunter.com/trends/revival-almond-butter-spreads.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Blue Superfood Nut Butters](https://www.trendhunter.com/trends/creamy-cashew-butter.md) - [Hot Honey Nut Butters](https://www.trendhunter.com/trends/habanero-honey-peanut-butter.md) - [Adaptogenic Nut Butters](https://www.trendhunter.com/trends/adaptogenic-nut-butter.md)