# Durable Olive Sneakers Nike's Air Max 95s Face Harsh Weather in a Premium Neutral Olive Colorway By Amy Duong | Published 2018-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/premium-neutral-olive References: [eleven-store.pl](http://eleven-store.pl/sklep/en/nike/1915-air-max-95-premium.html) A warmer spring season is only right around the corner, but sportswear label [Nike](https://www.trendhunter.com/trends/cave-stone-colorway) is keeping the lingering winter season bearable with its Premium Neutral Olive colorway. The new Premium Neutral Olive color coats the [classic Nike Air Max 95 silhouette](https://www.trendhunter.com/trends/air-max-95-big-bubble), in facing the last of the harsh cold weather. The Air Max 95 Premium Neutral Olive is comprised of a textile and leather upper, with integrated lace details. The roles are crafted from the label's classic rubber material, along with the integrated Max Air Unit. The new sneakers are accented with [different tones of olive green](https://www.trendhunter.com/trends/dark-olivine-colorway) to give off some contrasting details. The new colorway of the classic sneaker is now available for purchase at select retailers such as ELEVEN. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Premium Neutral Olive Colorway:** There is an opportunity for sneaker brands to explore new colorways for their existing sneakers to entice customers. - **Textile and Leather Upper:** There is an opportunity for sportswear brands to experiment with different materials for their sneaker uppers to improve durability and sustainability. - **Integrated Lace Details:** There is an opportunity for sneaker brands to incorporate new features, such as integrated lace details, to enhance the aesthetics of their sneakers. ### Industries Being Reshaped - **Sportswear:** Sportswear brands can explore different materials and new features to offer more innovative and durable sneakers to customers. - **Footwear:** Footwear brands can experiment with new colorways and materials to provide customers with unique options and increased durability. - **Retail:** Retailers can work with sneaker brands to offer exclusive colorways and features to attract customers and increase sales. ## Related on Trend Hunter - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Textural Check-Adorned Shoes](https://www.trendhunter.com/trends/zoom-vomero-1.md) - [Stealthy Neutral Sneaker Palettes](https://www.trendhunter.com/trends/hand-wash-cold.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md)