# Ginger Cocktail Mixers Fever-Tree's Three New Premium Mixers Lead with Gin Flavors By Laura McQuarrie | Published 2019-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-mixer References: [prnewswire](https://www.prnewswire.com/news-releases/fever-tree-the-worlds-leading-premium-mixers-launches-three-new-ginger-expressions-ideal-for-mixing-with-all-spirits-from-gin-to-whiskey-300815869.html) & [fever-tree](https://fever-tree.com/en_US) Fever-Tree is adding to the number of [premium mixers](https://www.trendhunter.com/trends/le-tribute-mixers) it offers with three all-new ginger expressions: Smoky [Ginger](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey) Ale, Spiced Orange Ginger Ale and Refreshingly Light Ginger Ale. These cocktail mixers are said to be able to complement all kinds of spirits, liqueurs and vermouths. Fever-Tree crafted these new ginger expressions with its three signature gingers, sourced from the Ivory Coast, Nigeria and Cochin, India. While the Fever-Tree Smoky Ginger Ale boasts subtle notes of citrus and smoked applewood, thanks to PureSmoke technology, the Spiced Orange Ginger Ale integrates cold-pressed South African clementines and Sri Lankan steam-distilled cinnamon. These new offerings are powered by naturally sourced ingredients and no artificial sweeteners. Fever-Tree's Refreshingly Light Ginger Ale offers a new twist on the brand's Premium Ginger Ale with a 47% reduction in calories. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Mixers:** Disruptive innovation opportunity: Develop premium mixers with unique flavors and natural ingredients to cater to the growing demand for craft cocktails. - **Flavored Ginger Ale:** Disruptive innovation opportunity: Create flavored ginger ale variants using unusual ingredients and innovative technologies to offer consumers unique taste experiences. - **Low-calorie Mixers:** Disruptive innovation opportunity: Develop low-calorie mixer options that provide the same taste experience and versatility as traditional mixers, catering to health-conscious consumers. ### Who This Affects Most - **Beverage Manufacturing:** Disruptive innovation opportunity: Explore new flavor combinations and natural ingredient sourcing techniques to create innovative beverage products that resonate with consumers. - **Craft Cocktail Bars:** Disruptive innovation opportunity: Offer unique and premium mixer options to enhance the craft cocktail experience and differentiate from competitors. - **Health and Wellness:** Disruptive innovation opportunity: Develop low-calorie mixer alternatives that align with the growing demand for healthier food and beverage options. ## Related on Trend Hunter - [Bar-Quality Cocktail Blends](https://www.trendhunter.com/trends/fever-tree.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Elevated Margarita Mixers](https://www.trendhunter.com/trends/margarita-mixer-1.md) - [Classic Cocktail Mixer Ranges](https://www.trendhunter.com/trends/classic-cocktail-mixer-range.md) - [Specialty Citrus Cocktail Mixers](https://www.trendhunter.com/trends/fevertree-spanish-clementine-tonic-water.md) - [Autumnal Cocktail Mixers](https://www.trendhunter.com/trends/damson-sloe-berry-tonic-water.md) - [Premium Bottled Cocktail Mixers](https://www.trendhunter.com/trends/sanpellegrino-mixers.md) - [Spiked Ginger Ales](https://www.trendhunter.com/trends/reeds.md) - [Co-Branded Cocktail Mixers](https://www.trendhunter.com/trends/avec-drinks-x-williams-sonoma.md)