# Enriched Matcha Lattes Jade Leaf Matcha's Premium Matcha Latte Infusions Boast Functional Benefits By Laura McQuarrie | Published 2019-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-matcha-latte References: [prnewswire](https://www.prnewswire.com/news-releases/jade-leaf-matcha-launches-matcha-latte-infusions-300870176.html) & [jadeleafmatcha](https://www.jadeleafmatcha.com/collections/premium-matcha-latte-infusions/products/premium-matcha-latte-infusions-glow-collagen-biotin) On its own, a [premium matcha latte](https://www.trendhunter.com/trends/pistachio-matcha-latte-mix) is a great provider of beneficial antioxidants and other compounds for heart and brain health. Jade Leaf Matcha is now introducing a range of Matcha Latte Infusions with functional benefits in four varieties: GLOW, PROTECT, THINK and BALANCE. Each blend is made with a base of premium, certified organic Japanese matcha that's enriched with functional and [adaptogenic ingredients](https://www.trendhunter.com/trends/matcha-gummy). While GLOW is a solution that's been crafted to support healthy hair, skin, nails, organs and tissues with collagen and biotin, PROTECT is bolstered by anti-inflammatory turmeric, ginger, cardamom, cinnamon and black pepper. BALANCE is a matcha latte that also boasts [prebiotics and probiotics](https://www.trendhunter.com/trends/lavender-lattes) for the support of the immune and digestive systems, while the final blend in the new range, THINK helps with brain health, cognitive function and clarity. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Matcha Latte Infusions:** Introducing matcha latte infusions with functional benefits, such as supporting healthy hair, skin, nails, organs, and tissues or boosting brain health. - **Enriched Ingredients in Matcha Lattes:** Using enriched ingredients like collagen, biotin, turmeric, ginger, cardamom, cinnamon, black pepper, prebiotics, and probiotics in matcha lattes for added health benefits. - **Premium Certified Organic Japanese Matcha:** Utilizing premium certified organic Japanese matcha as a base in matcha latte infusions for a high-quality and flavorful experience. ### Sectors Adopting This - **Functional Beverages:** Creating innovative functional beverages by infusing matcha lattes with ingredients that provide specific health and wellness benefits. - **Health and Wellness:** Exploring opportunities to enhance health and wellness products by incorporating enriched ingredients like collagen, biotin, turmeric, ginger, cardamom, cinnamon, black pepper, prebiotics, and probiotics. - **Organic Food and Beverage:** Capitalizing on the demand for premium, certified organic Japanese matcha by offering a range of matcha latte infusions with added functional benefits. ## Related on Trend Hunter - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Beauty Matcha Lattes](https://www.trendhunter.com/trends/beauty-matcha-latte.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Matcha Collagen Supplements](https://www.trendhunter.com/trends/daily-collagen-matcha-latte-peptides.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md)