# Premium Light Lagers Heineken Silver is a New Option That's Lower in Carbs and Calories By Laura McQuarrie | Published 2023-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-light-lager References: [msn](https://www.msn.com/en-us/health/nutrition/heineken-jumps-on-the-low-carb-beer-train-with-heineken-silver/ar-AA18XeUV)  [Heineken Silver](https://www.trendhunter.com/trends/heineken-silver-launches) is launching in the United States as a new premium light lager that's lower in carbs and lower in calories. This [crisp and refreshing lager](https://www.trendhunter.com/trends/three-floyds) comes in at 4% ABV and it's said to be "brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving." Made with malted barley and water, this premium light lager boasts an extra ingredient, Heineken's signature A Yeast. As a result, the product boasts a full-bodied flavor without the bitterness so that it remains approachable by all. This new beer speaks to a new generation of experience seekers who don't want that full feeling when they're enjoying concerts, sporting events or other occasions with friends. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 14% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Beers:** The rise of low-calorie beers like Heineken Silver presents an opportunity for breweries to cater to consumers who are health-conscious or watching their calorie intake. - **Accessible Flavor Profiles:** Brewing beer with a more accessible flavor profile like Heineken Silver allows breweries to appeal to a wider audience who may not enjoy the bitterness often associated with beer. - **Experience-driven Products:** Products like Heineken Silver are catered towards experience-driven consumers who prioritize enjoying social events with friends without feeling overly-full or weighed down by heavy beers. ### Who This Affects Most - **Beer Brewing Industry:** The beer brewing industry has an opportunity to create new low-calorie beers with accessible flavors that appeal to health-conscious customers and a wider audience overall. - **Convenience Stores:** Convenience stores can capitalize on the rise of low-calorie beers like Heineken Silver by stocking and promoting them as a healthier option for consumers on-the-go. - **Event Planning Industry:** The event planning industry can offer low-calorie and accessible beers like Heineken Silver at events to cater to experience-driven consumers who prioritize enjoying social events without feeling overly-full or weighed down by heavy beers. ## Related on Trend Hunter - [Extra-Refreshing Lagers](https://www.trendhunter.com/trends/heineken-silver-lager.md) - [Refreshing Lager Expansions](https://www.trendhunter.com/trends/heineken-silver-launches.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Carb-Free Light Beers](https://www.trendhunter.com/trends/ace-hill-carb-free.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Next-Gen Light Lagers](https://www.trendhunter.com/trends/pabst-light.md)