# Crisply Crushable Premium Lagers The 'Right Time' Lager Offers Consistent Satisfaction By Rahul Kalvapalle | Published 2023-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-lager References: [brewbound](https://www.brewbound.com/news/resident-culture-brewing-launches-right-time-lager) & [residentculturebrewing](https://residentculturebrewing.com/)  [Resident Culture Brewing Company](https://www.trendhunter.com/trends/cannabisinfused-sparkling-water1), a Charlotte, North Carolina-based brewery that has established itself as one of the most exciting new craft breweries to emerge anywhere in the U.S. in the last few years, has launched a delicious [premium lager](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager) that mercifully does away with the misconception that lagers are a pedestrian beer format. The 'Right [Time](https://www.trendhunter.com/trends/premium-lagers)' lager is a malt-forward offering that contains pleasing notes of bread and biscuit, with its texture offering a pleasing balance between crispness and creaminess, making it an eminently crushable brew that you'll always want to have on hand. Chris Tropeano, co-owner and director of brewery operations over at Resident Culture, stated that this beer was inspired by the simple fact that lagers have been a key part of the brewery's success and acclaim. “It’s the beer style we most like to drink and the one we probably appreciate the most in terms of its difficulty to brew and the subtlety and nuance," Tropeano said. "We really wanted to deliver a well-executed, consistent and delicious version of a classic style with Right Time.” Image Credit: Resident Culture ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 32% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Lager Revival:** Craft breweries are launching delicious premium lagers that challenge the misconception of lagers as pedestrian beer formats, offering unique flavors and textures. - **Malt-forward Innovation:** Breweries are experimenting with malt-forward lagers that feature notes of bread and biscuit, providing a more complex flavor profile for beer enthusiasts. - **Crushable Beer Trend:** Emphasis is being placed on creating crushable beers that strike a balance between crispness and creaminess, making them highly enjoyable and easy to drink. ### Who This Affects Most - **Craft Beer Industry:** Craft breweries are at the forefront of the premium lager revival, offering innovative takes on the classic beer style. - **Brewing Industry:** The brewing industry is seeing a rise in the production of malt-forward lagers, showcasing the versatility and creativity of brewers. - **Hospitality Industry:** The hospitality industry can take advantage of the crushable beer trend by featuring these refreshing and easily drinkable lagers in their establishments. ## Related on Trend Hunter - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md) - [Patiently Brewed Premium Lagers](https://www.trendhunter.com/trends/premium-lagers.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Unfiltered German-Style Lagers](https://www.trendhunter.com/trends/germanstyle-lager.md) - [Crushable Mexican-Style Lagers](https://www.trendhunter.com/trends/mexicanstyle-lagers.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/flagship-light-lagers.md)