# Micro-Ground Instant Coffees These Sleepy Owl Premium Instant Coffees Come in Three Varieties By Michael Hemsworth | Published 2022-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/premium-instant-coffees References: [foodbev](https://www.foodbev.com/news/sleepy-owl-expands-portfolio-with-premium-instant-coffee/) & [sleepyowl.co](https://sleepyowl.co)  These [Sleepy Owl](https://www.trendhunter.com/trends/chocolate-coffee-fudgsicle) premium instant coffees are being launched by the ready-to-drink coffee brand as new option for consumers to pick up when seeking out a way to easily boost their energy levels. The coffee is achieved using 100% Arabica coffee beans that have been prepared using micro-ground technology to provide a final product that is 95% soluble coffee crystals along with 5% freshly roasted beans. The product comes in three flavors including Original, Hazelnut and French Vanilla. Co-Founder Mr. Ashwajeet Singh commented on the new Sleepy Owl premium instant coffees saying, "Today, our [flavoured instant coffee](https://www.trendhunter.com/trends/continental-coffee) is made with premium 100% Arabica beans and the revolutionary micro-ground technology is here to bridge the gap between convenience and experience. This makes this launch all the more critical, as it is also a fundamental part of our initiative to engage with non-coffee drinkers and kick start their coffee journey with a rich, real good cup of coffee brewed in seconds.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Micro-ground Technology:** Using micro-ground technology to achieve soluble coffee crystals presents opportunities to develop new instant coffee products with enhanced flavors and aroma. - **Flavored Instant Coffee:** Creating flavored instant coffee products using premium coffee beans and innovative technology can attract new coffee drinkers and provide more options for existing ones. - **Ready-to-drink Coffee:** Ready-to-drink coffee brands can expand their product lines by offering new instant coffee options that provide convenience without compromising quality. ### Industries Being Reshaped - **Coffee:** The coffee industry can innovate by exploring new ways to transform coffee beans into instant coffee products with better taste, aroma, and convenience. - **Food and Beverage:** The food and beverage industry can benefit from developing new instant coffee products with unique flavors and packaging that cater to the growing demand for on-the-go and easy-to-prepare beverages. - **Technology:** The technology industry can leverage micro-ground technology to improve the process of transforming coffee beans into soluble crystals and apply it to other industries for similar purposes. ## Related on Trend Hunter - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Delectable Rich Coffees](https://www.trendhunter.com/trends/cafe-grumpy.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md) - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [Specialty Instant Coffees](https://www.trendhunter.com/trends/specialty-instant-coffee.md) - [Frothy Instant Coffees](https://www.trendhunter.com/trends/starbucks-crema-collection.md) - [Aromatic Instant Espresso Coffees](https://www.trendhunter.com/trends/craft-instant-coffee-espresso.md) - [Microground Soluble Coffees](https://www.trendhunter.com/trends/diamond-brew.md)