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# Artisan-Quality Ice Cream Treats
The Ferrero Premium Ice Cream Sticks Come in Three Flavors

By Michael Hemsworth | Published 2023-02-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/premium-ice-cream-sticks
References: [talkingretail](https://www.talkingretail.com/products-news/frozen/ferrero-enters-ice-cream-category-with-ferrero-rocher-and-raffaello-products-13-02-2023/) & [ferrero](https://www.ferrero.co.uk/)

![Artisan-Quality Ice Cream Treats](https://cdn.trendhunterstatic.com/thumbs/498/premium-ice-cream-sticks.jpeg)

These new Ferrero premium ice cream sticks are being launched into the UK market as a series of frozen treats perfect for consumers to enjoy from home.

The treats come in three varieties including [Ferrero Rocher](https://www.trendhunter.com/trends/woolworths) [Dark](https://www.trendhunter.com/trends/kinder-bueno-dark), Ferrero Rocher eClassic and [Raffaello](https://www.trendhunter.com/trends/ferrero-rocher-and-kinder-easter-products), which are each inspired by their namesake chocolate original. Targeted towards young adults, the ice creams are arriving as individual sticks and multipacks with four servings priced at £2 and £4.75, respectively. The products are being launched ahead of the busy summertime season to offer a premium option for consumers to pick up.

UK * Ireland Sales Director at Ferrero Jason Sutherland spoke on the new Ferrero premium ice cream sticks saying, "Ferrero Rocher and Raffaello are well-loved and trusted brands by many, and, as a key player within the confectionery category, we are confident that the newest addition to our portfolio will drive cross category purchase between confectionery and ice cream."

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 36% | Activity: 41% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Premium Ice Cream Sticks:** Opportunity for ice cream manufacturers to create premium, gourmet ice cream options for consumers.
- **Chocolate-inspired Flavors:** Opportunity for chocolate companies to expand into the ice cream industry and offer flavors inspired by their confectionery products.
- **Cross-category Purchase:** Opportunity for companies to create products that bridge the gap between different categories, such as confectionery and ice cream.

### Industries Being Reshaped

- **Ice Cream:** The ice cream industry can create premium, gourmet options for consumers who are willing to spend more for a high-quality product.
- **Chocolate:** The chocolate industry can enter the ice cream market by offering flavors inspired by their popular confectionery products, such as Ferrero Rocher and Raffaello.
- **Confectionery:** The confectionery industry can expand into the ice cream industry and create cross-category products that appeal to consumers looking for a new and unique treat.

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