# Heat-Activated Protectant Sprays eSalon's Premium Hair Product Boosts Shine & Reduces Drying Time By Laura McQuarrie | Published 2020-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/premium-hair-product References: [prnewswire](https://www.prnewswire.com/news-releases/esalon-brings-hair-happiness-home-with-two-new-styling-must-haves-for-fall-301123156.html) & [esalon](https://www.esalon.ca/products/v/1137/triple-prep) The Triple Prep 3-in1-Protectant by [eSalon](https://www.trendhunter.com/trends/esalon-custom-hair-care) is a premium hair product that's color-safe and beneficial for [maximizing shine](https://www.trendhunter.com/trends/sleek-stylers-set) and cutting drying times in half. The stress-free styling product is designed to [strengthen and soften hair](https://www.trendhunter.com/trends/true-professionals-grow-long), all the while providing protection for using heated styling tools up to 450 degrees. The lightweight, heat-activated protectant spray is useful for taming frizz and calming stressed-out strands with an infusion of ingredients like chamomile extract and allantoin. While allantoin is a popular K-beauty product that's commonly found in skincare products for its ability to support smoothness and softness, the Triple Prep 3-in1-Protectant distinguishes itself by incorporating this popular skincare ingredient. To make the most of the product, eSalon recommends using it on freshly towel-dried hair before blowouts, heat styling, or even air drying. Image Credit: eSalon ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Heat-activated Hair Products:** Opportunities for using heat-activated ingredients in hair products to reduce drying time and add shine. - **Multi-functional Hair Products:** Incorporating multiple benefits into a single hair product for time-saving and convenient styling. - **Skincare-inspired Hair Products:** Using popular skincare ingredients in hair products for added benefits and unique selling points. ### Where This Applies - **Haircare Industry:** Developing innovative hair products that make use of time-saving and multi-functional benefits. - **Skincare Industry:** Exploring the potential crossover between skincare and haircare by incorporating skincare ingredients in hair products for added benefits. - **Beauty Technology Industry:** Investing in research and development of heat-activated technologies to enhance hair styling products. ## Related on Trend Hunter - [Multitasking Heat Protection Sprays](https://www.trendhunter.com/trends/gold-lust-dry-heat-protection-spray.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Conditioning Heat Protectants](https://www.trendhunter.com/trends/k18-heatbounce.md) - [Australian Haircare Expansions](https://www.trendhunter.com/trends/bondiboost.md) - [Protective Haircare Styling Sprays](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray.md) - [Heat-Damaged Restoring Haircare Collections](https://www.trendhunter.com/trends/heatdamaged-restoring-haircare-collection.md) - [Four-In-One Hair Prep Sprays](https://www.trendhunter.com/trends/good-behavior.md) - [Protective Guava Sprays](https://www.trendhunter.com/trends/guava-rescue-spray.md) - [Specialized Styling Oils](https://www.trendhunter.com/trends/styling-oil.md)