# Strawberry Gin Cocktails Beefeater Gin's Ready-to-Drink Cans Appeal to Premium Gin Drinkers By Laura McQuarrie | Published 2020-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-gin-cocktail References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/09/boundless-and-beefeater-ready-to-drink.html) & [beefeatergin](https://www.beefeatergin.com/en-UK) [Beefeater Gin](https://www.trendhunter.com/trends/beefeater-grapefruit) is venturing into the creation of ready-to-drink canned cocktails with its new Pink [Strawberry](https://www.trendhunter.com/trends/captain-morgan-strawberry-daiquiri) gin and Beefeater [London Dry Gin](https://www.trendhunter.com/trends/pernod-ricard-2), which are combined with tonic for easy drinking. The pre-mixed gin cocktails are conveniently canned and appeal to the premium gin drinker who is looking for a refreshing gin experience on the go. The canned gin and tonic cocktails were created to catch the eyes of a new generation of gin drinkers. As Beefeater Gin is a brand with a longstanding heritage, it is remaining true to its essence as a producer of premium products even though its products can now be consumed in a ready-to-drink format that's easier to enjoy than ever before. Image Credit: Beefeater Gin ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Cocktails:** Disruptive innovation opportunity: Develop new flavors and combinations to cater to the growing demand for convenient and high-quality canned cocktails. - **Premium Gin:** Disruptive innovation opportunity: Experiment with unique botanical blends and premium ingredients to create a standout gin product that appeals to discerning gin drinkers. - **On-the-go Consumption:** Disruptive innovation opportunity: Design innovative packaging and portable formats that offer convenience and allow consumers to enjoy their favorite drinks anytime, anywhere. ### Where This Applies - **Beverage:** Disruptive innovation opportunity: Embrace the ready-to-drink trend by developing new alcoholic and non-alcoholic beverage options that provide convenience without compromising on taste and quality. - **Alcohol:** Disruptive innovation opportunity: Explore new ways to package and market premium spirits and cocktails for on-the-go consumption, attracting both established drinkers and new consumers. - **Packaging:** Disruptive innovation opportunity: Create innovative packaging solutions that offer portability, sustainability, and functionality for a variety of products, including food, beverages, and personal care items. ## Related on Trend Hunter - [Cocktail-Ready Grapefruit Gins](https://www.trendhunter.com/trends/beefeater-grapefruit.md) - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [International Flavor Gin Cocktails](https://www.trendhunter.com/trends/bobbys-dry-gin-cocktails.md) - [Single-Serve Gin Cocktails](https://www.trendhunter.com/trends/gin-martini.md) - [On-Tap Gin Brand Cocktails](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails.md) - [Fresh Lemon-Infused Gins](https://www.trendhunter.com/trends/beefeater-zesty-lemon.md)