# Celeb-Approved Frozen Pizzas O, That’s Good! Premium Frozen Pizzas were Created by Oprah and Kraft By Michael Hemsworth | Published 2018-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-frozen-pizza References: [chewboom](https://www.chewboom.com/2018/08/22/oprah-winfrey-unveils-new-line-of-premium-frozen-pizzas/) & [othatsgood](http://www.othatsgood.com) The O, That’s Good! Premium Frozen Pizzas have been announced as a new lineup of frozen dishes created in partnership between Oprah Winfrey and Kraft Heinz. The pizzas will come in four flavorful varieties including 'Pepperoni,' 'Supreme,' 'Five Cheese' and 'Fire Roasted Veggie,' which are all made with high-quality ingredients. The pizzas are each made with a crust that is made with one-third cauliflower to cut down on the calorie level and make them more applicable for consumers seeking out a healthier option to choose. The O, That’s Good! Premium Frozen Pizzas are priced at $6.99 each at grocers nationwide and have been announced alongside an expansion of the refrigerated soups and other side dishes from the brand. Image Credit: O, That’s Good! ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Frozen Pizzas:** Opportunity to create innovative and high-quality frozen pizzas using unique and healthy ingredients. - **Cauliflower Crusts:** Opportunity to explore the use of cauliflower in pizza crusts to create healthier options with reduced calories. - **Celebrity Food Partnerships:** Opportunity for collaborations between celebrities and food brands to create unique and marketable frozen food products. ### Industries Being Reshaped - **Frozen Food Industry:** Opportunity for frozen food companies to innovate and expand their product offerings with premium and healthier frozen pizza options. - **Health Food Industry:** Opportunity for health food companies to tap into the frozen pizza market by offering cauliflower crusts and other healthier alternatives. - **Celebrity Endorsement Industry:** Opportunity for celebrities to collaborate with food brands to create signature frozen food products and expand their brand presence in the market. ## Related on Trend Hunter - [Brick Oven-Crust Pizzas](https://www.trendhunter.com/trends/brickovencrust-pizza.md) - [Protein-Rich Frozen Cauliflower Pizzas](https://www.trendhunter.com/trends/healthy-choice-flatbread-pizzas.md) - [Stone-Fired Frozen Pizzas](https://www.trendhunter.com/trends/newmans-own-stonefired-crust-pizzas.md) - [Cracker-Branded Frozen Pizzas](https://www.trendhunter.com/trends/cheezit-pizzas.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Croissant-Inspired Frozen Pizzas](https://www.trendhunter.com/trends/croissant-inspired-thin-crust-pizzas.md) - [Expansive Cauliflower Pizza Products](https://www.trendhunter.com/trends/caulipower-products.md) - [Frozen Wood-Fired Pizzas](https://www.trendhunter.com/trends/digiorno-wood-fired-style-crust-pizza.md) - [Premium Frozen Pizza Products](https://www.trendhunter.com/trends/totinos-ultimate.md)