# Ultra-Distilled Vodka Effen Vodka is Distilled a Hundred Times for Extreme Purity By colin busse | Published 2016-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/premium-flavour-taste-vodka References: [vodka.underthelabel](http://vodka.underthelabel.com/l/97/Effen) & [effenvodka](http://www.effenvodka.com/vodka-cocktail-recipes) Dutch distillery manufacturer Houghoudt, originally founded in 1888, has produced a new blend of vodka that is taking North America by storm and you have to try it. Effen vodka is known for a taste that is a result of its intensive distillation process. Most vodka products in the same price category are only distilled four or five times. Effen vodka goes through a unique process being distilled one hundred times, creating a [concentrated level of purity](https://www.trendhunter.com/trends/purity-citron) and smooth palate, making it comparable to such brands as [Grey Goose](https://www.trendhunter.com/trends/grey-goose-berry-rouge) and Ciroc. Contributing to its smooth taste is its base ingredient, [wheat](https://www.trendhunter.com/trends/cashmir-vodka), known for producing tasteful fruity spirits. Effen vodka’s flavor and average price of $30 for 0.75L is taking the competition by storm. Endorsed by well-known celebrity 50 Cent, it is gaining momentum against competitors such as Diddy’s Ciroc, renamed by 50 Cent "Puffy Juice." Next time you're searching for a new vodka, why not treat your taste buds to something they deserve? ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ultra-distilled Vodka:** Effen Vodka's unique process of distilling one hundred times presents an opportunity for disruptive innovation in the vodka industry. - **Smooth Palate:** The smooth and concentrated level of purity in Effen Vodka opens doors for disruptive innovation in the premium vodka market. - **Celebrity Endorsement:** The endorsement of Effen Vodka by 50 Cent provides an opportunity for disruptive innovation in the celebrity-endorsed spirits industry. ### Where This Applies - **Distillery Manufacturing:** The production of ultra-distilled vodkas, like Effen Vodka, creates an opportunity for disruptive innovation in the distillery manufacturing industry. - **Premium Vodka:** The concentrated purity and smooth palate of Effen Vodka presents opportunities for disruptive innovation in the premium vodka industry. - **Celebrity-endorsed Spirits:** The endorsement of Effen Vodka by 50 Cent suggests disruptive innovation opportunities in the celebrity-endorsed spirits industry. ## Related on Trend Hunter - [Refined Canadian Vodkas](https://www.trendhunter.com/trends/dillons-vodka.md) - [Ultra-Distilled Premium Vodkas](https://www.trendhunter.com/trends/lex-by-nemiroff.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Super-Smooth Premium Vodkas](https://www.trendhunter.com/trends/white-claw-premium-vodka.md) - [Diamond Rye Vodkas](https://www.trendhunter.com/trends/belvedere-10.md) - [Alps-Inspired Vodkas](https://www.trendhunter.com/trends/grey-goose-altius.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Artisan Sweet Corn Vodkas](https://www.trendhunter.com/trends/ren-ultra-premium-vodka.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md)